Performance of Employer Branding & Social Media strategy
When we are dealing with a complex organisation, divided into multiple businesses and it follows from the employer branding strategy that in spite of its diversity it is important to communicate consistently, it is necessary to choose the tone of communication, along with channels that will allow for reaching the target groups. Maintenance of career communication for our Partner is a great challenge, but this what we like.
2020 – to date
Scope of work:
Employer branding strategy, handling of 3 career communication channels (Facebook, LinkedIn, Instagram), recruitment campaigns
Activities on Facebook and Instagram are directed, to a great degree, to students and graduates and physical employees, while the communication on LinkedIn is a hybrid of career and marketing content addressed both to potential Candidates and to professionals from the FMCG industry. Organic communication is supported by regular paid activities in the area of FB Ads.
Effects of our cooperation:
- systematic procurement of new fans/ followers and increase in reaching the potentially interested recipients via organic activities
- successive extension of the group of recipients thanks to precise targeting of paid campaigns
- support for the company’s strategy within the scope of building a leader position at the market