#E-commerce
Performance of communication & Social Media strategy
The young generation of candidates is equipped with the so-called scam detectors - before they decide to apply to a company, they verify and analyse the opinions.
Therefore, our Partner applied to us for support within the scope of the employer branding communication on the GoWork.pl website. Cooperation encompasses both strategic actions and strategy enforcement.
Client:
Global firm from the e-commerce sector (women’s and men’s fashion)
Performance date:
2021 – to date
Scope of work:
Audit of Client’s communication, preparation of communication strategy, preparation of texts and graphic materials for setting up profiles at the GoWork.pl website, creation of content for the “News” section, support in the area of opinion moderation, activities in the area of employee advocacy
Effects of our cooperation
- Setting up the Client’s profile on the GoWork.pl website, which features key information that is interesting from the point of view of candidates and current employees
- Regular updates of the profile with texts from the “News” section which form an equivalent of the company blog
- Archiving or moderation of all opinions which violate the rules of the GoWork.pl website or the Polish law
- Increase in joint assessment of the Client’s profile on the GoWork.pl website and ongoing reactions to all posted opinions
