Performance of Employer Branding strategy
Our agency’s activities focus on supporting our “sweet” Partner in the area of performance of the EB strategy in Poland. Our goal is standardisation within the scope of external communication and internal communication in line with the global corporate communication standard.
2019 – to date
Scope of work:
Programme of recommendations, ambassador programme, job fairs, social media, onboarding project, employer profile, job offers, workshops
Effects of our cooperation
- Employer profile at Pracuj.pl for Mars was a part of image activities that promote Mars among employees of various levels throughout Poland. Graphic projects – photos, infographics and maps were prepared in line with the brand’s global visual line. The goal was to present the most important information about the company and its activities in a most consistent, attractive and transparent mode.
- The subject matter of individual tabs corresponds to the needs of various target groups. They include both basic information about benefits and job offers, as well as possibilities of development for students and graduates.
- Pracuj.pl is one of the most efficient ways of sourcing Candidates by Mars Polska. Thanks to the personalised profile, the Candidates can reach for the most important career information directly, before or during application to a specific position.