Performance of communication strategy
Our role consisted in performance of a comprehensive campaign promoting the launch of the Carrotspot website - from preparation of the product narrative, through building of relations with the media, up to a dedicated conference. The target group of the conference were HR professionals - persons responsible for implementation of the incentive strategies in the organisation.
Scope of work:
Communication strategy, visual identification, product narrative, press office, media relations, social media, dedicated events, market surveys, product animations, websites
Effects of our cooperation
- numerous publications of expert articles and interviews with representatives of MC2 Innovations in the industry and national media (among others Puls Biznesu, Rzeczpospolita, innPoland, Forbes) – AVE with a value exceeding PLN 600,000 (6 months)
- generation of over 3,000 sales leads – via event marketing and participation in the #TrendyHR report
- accomplishing over 100 person attendance at the Carrotspot Practice Day event
- distinctions and prizes as part of 50 Creatives in Business organised by Brief, UPC Think Big: Grow Smarter
*AVE – an indicator expressing the level of investment that should be assigned to publication or broadcast of a given message had it been an advertisement.