Kariera w GROW

About #GROW
Hello! We are #Grow and we would like to invite you to get to know our agency’s interior - filled with unique competence, true talents and energy that we wish to share with you and your brand.


For over a decade, we have been supporting businesses and brands in image building in the areas of employer branding, public relations, human resources and social media. Behind us is the history of hundreds of industry events, completed projects and campaigns. Our extremely talented team has long-term experience in performing projects for corporations and start-ups. We do not shy away from any industry!

Interdisciplinary approach

We support a holistic approach to the brand. We rely on the entire marketing eco-system: digital, social media, video marketing and SEO copywriting. In every project, we are looking for a synergy between the on-line and off-line channels. Thanks to this, we are ready to deliver even the most complex projects.


We advise you how to get closer to recipients, how to talk to them and, eventually, which communications to deliver to them. We are not only a sub-contractor – we are a partner ready to work on the basis of measurable objectives. We want to have actual impact on the conversion and scaling of our Clients’ business.

#grow own initiatives

Why #grow?

Why #grow?

Leading #GrowTeam

Leading #GrowTeam

Agnieszka Borak

Agnieszka Borak

EB/Strategy Director
EB strategist, coach, consultant in the field of employer branding, recruitment, employee experience and social media, design thinking moderator. For the last few years, she has been involved in mentoring, advice and training projects. Responsible for creating and supporting EB and recruitment marketing strategies in organisations. Enthusiast and promoter of a holistic approach to employer branding. With a degree in economics, she has been interested in activities bordering on HR, PR and marketing for many years. She has participated in a number of employer branding and recruitment projects for companies such as IKEA, Valeo, Burger King, Pizza Hut, Novartis, FBSerwis, DHL Express, Itaka, Play, Intrum Justitia, Lagardere Group, Arvato, ALDI and Eurocash Group. Involved in academic activities, she is an author of a doctoral dissertation on the impact of employer branding on the competitive edge of Polish businesses. She is responsible for creative projects for the clients of Grow.

Łukasz Jarota

Managing Director
A graduate in psychology, he holds an MBA, is an employer branding expert and a certified HR trainer and consultant. For 15 years, he has been involved in the process of improving the shape of HR in Poland. He is the co-creator of HRNews.pl, a knowledge portal highly esteemed among HR professionals. He is Programme Director and coach for the Employer Brand Leaders Training project. He has contributed to the #TrendsHR nationwide research project. He is lecturer at the Warsaw Academy of Economics and Humanities. He has conducted strategy, consulting and research projects in the field of Employer Branding, Communication & Digital for brands such as: IKEA, Burger King, Pizza Hut, Play, LINK4, Generali, Mars Poland, DHL Express, Benefit Systems, Electrolux, Lagardere Travel Retail, E.ON, Japan Tobacco International, Recman, CRH Group, Eurocash Group, ALDI and CD Projekt RED. In his free time he is …a jazzman 😊

Aleksandra Biegańska

EB Manager
Graduate in sociology and social policy from the Nicolaus Copernicus University in Toruń. At Grow Agency, she is responsible for the work of the Employer Branding Department. She co-creates effective EB strategies, image campaigns and oversees the process of their creation. As part of its ongoing service to clients, Aleksandra Biegańska designs and implements campaigns that foster employer branding. She engages in creative work with great enthusiasm. In her career to date, she has carried out projects for brands such as ALDI, CD Projekt RED, CRH Materials Polska, Generali, Grupa Żywiec, LINK 4, Lux Med, among others. Privately a lover of high mountains. In addition to employer branding peaks, she also enjoys climbing in the mountains being the Crown of Europe.

Paulina Piotrowska

Communication Manager
Graduate in journalism and social communication and public relations and media marketing at the University of Warsaw. She has been active in the communications industry for 10 years. She has works at the Grow agency since 2019. Paulina currently holds the position of communications manager. Among other things, she is responsible for developing communication and creative strategies and coordinating cooperation with strategic clients. She specialises in projects in the area of content marketing.
As project manager, she also looks after the annual #TrendsHR Report published by Grow, which is one of the largest publications of its kind in the Polish HR world. She provides training in the areas of copywriting and social media communication.
Paulina Piotrowska is a supporter of H2H (human to human) marketing and lover of simple language in content design.