Social media campaign for Cement Ożarów

#Content #Graphics #Video #Moderation #Campaigns

_About the customer

Cement Ożarów is one of the largest and best-known cement manufacturers in Poland. The company is part of the international CRH (Cement Roadstone Holdings) group, one of the world’s largest manufacturers of building materials. The Ożarów cement plant has a long history of cement production, operating on the Polish market since the 1970s.

The plant in Ożarów offers a variety of cement types that are used in many sectors of the construction industry, including residential construction, road infrastructure, and industrial projects. The company places great emphasis on ecology and sustainable development, implementing modern production technologies that aim to minimize negative environmental impact.

Customer:

Cement Ożarów

Date of completion:

2020 – present

Scope of work:

Content planning, copywriting, graphic and video materials, profile moderation, paid campaign management and reporting. We support our partners through communication via Facebook, LinkedIn, Instagram, and YouTube.

_Challenges

Developing unique and engaging content tailored to the specifics of each social media platform: Facebook, LinkedIn, Instagram, and YouTube.
Maintaining a positive brand image in the face of potential communication crises and negative comments.

Ensuring cost-effective campaigns that generate measurable results
Planning activities consistent with the Group’s global communication and business strategy

_Set goals

Building a strong online community

Increase the number of followers and fans by regularly publishing valuable content and engaging users.

Strengthening the position of industry leader

Increasing customer engagement through effective content marketing activities

Generating interest in products and services

Using social media to educate the market and promote products, which translates into increased interest in the offer.

Maximizing communication reach

Expand your brand's reach to new demographic and geographic groups with precise campaign targeting.

_Effects of cooperation

- Significant increase in followers
  Systematic acquisition of new fans and followers thanks to increased reach to potentially interested audiences through organic and paid activities
- Extensive involvement in online communities
  Successively expanding the audience and increasing interaction with the brand through appropriate targeting and attractive content
- Strengthening the leading position
  Supporting the company’s strategy of building a leading position on the market through active communication and promotion of brand value
- Effective reporting and optimization of activities
  Systematic analysis and reporting of results on each platform, allowing for continuous optimization of strategy and maximization of ROI.