Marketing campaign for eTutor

#Webinars #SpecialOffers #Word-of-MouthMarketing #Consulting

About the customer

eTutor is an innovative educational platform that is transforming the way people learn foreign languages and develop their language skills. It offers interactive online courses tailored to users’ individual needs, utilizing modern technologies such as artificial intelligence and gamification. With its user-friendly interface, varied exercises, multimedia materials, and the ability to learn anytime and anywhere, eTutor makes learning effective and enjoyable.

The platform offers courses for various skill levels—from beginner to advanced—as well as the opportunity to expand specialized vocabulary, such as business or industry-specific terms. Integrated tools, such as automatic pronunciation checks and progress tracking, help users systematically improve their skills.

Customer:

eTutor.pl

Completion date:

2018-present

Scope of work:

technical and content preparation for a series of dedicated webinars, hosting a series of live sessions, organizing a contest for the HR community, a special campaign based on word-of-mouth marketing, and ongoing content consulting

Challenges

Promoting the concept of blended learning within organizations through effective marketing initiatives that reach the appropriate target audiences

Effective digital marketing communication that drives sales conversions

Organizing and promoting online events and webinars as tools for raising awareness and generating leads

Goals Set

Increasing the number of leads

through effective digital marketing campaigns, including email marketing and online events

Achieving and maintaining a high level of engagement

among HR professionals through ongoing expert advice and interactions as part of the Agency’s proprietary initiatives

Results of the collaboration

- - - Organization of 24 dedicated webinars, which generated over 1,000 leads for the client that matched the target audience
    - An annual partnership on the #HRTrends report, which generated over 1,500 leads for the client that matched their target audience
    - Building dialogue with HR professionals and understanding their needs through participation in Grow Agency’s original initiatives, such as reports and conferences