Implementation of the PR & Social Media Strategy for Halupczok
#Strategy #Content #SocialMedia #MediaRelations
About the customer
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Halupczok is a premium Polish brand specializing in the production of luxury kitchens and custom-made furniture.
Thanks to advanced technologies and a personalized approach to every project, Halupczok combines innovation with top-class craftsmanship. The company has a well-established position in the Polish market and is actively expanding internationally, offering comprehensive customer service at every stage of the project—from design to installation.
Customer:
Halupczok
Completion date:
April 2023–present
Scope of work:
content marketing strategy, advertising campaigns, media relations, copywriting, press office
Challenges
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Increasing brand recognition in the premium segment
Tailoring communication to different target groups
Breaking stereotypes about Polish brands
Measuring the effectiveness of marketing activities
Goals Set
Building a brand profile on social media
Creating consistent and professional Halupczok brand profiles on LinkedIn, Facebook, and Instagram
Strengthening the visual identity
Development and implementation of a consistent visual brand identity on social media
Content planning and publication
Developing a publication schedule that includes case studies and presentations of new projects
Paid advertising campaigns
Regular monitoring of campaign results and organic activity on social media
Results of the collaboration
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Increased brand recognition. Professional profiles on LinkedIn, Facebook, and Instagram have strengthened Halupczok’s image as a leader in innovation within the furniture industry. Regularly published content has attracted new followers and increased interest in the company’s luxury kitchen offerings.
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Improving User Engagement Thanks to content such as project showcases, case studies, and educational materials, community engagement has increased significantly. The number of likes, comments, and shares has gone up, helping to build an active community around the brand.
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An increase in the number of customers and business partners. Thanks to its communication strategy, Halupczok has seen growing interest in its products among both individual customers and business partners, which has helped expand the brand’s reach in both domestic and international markets
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Our awards
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