Marketing campaign for Nowe Motywacje

#Strategy #SocialMedia #MediaRelations #PR #Campaigns #Content #SocialMedia #PR

About the Client

Nowe Motywacje is a renowned Polish training company that has been specializing for over two decades in developing competencies and supporting the growth of employees and organizations. Built on a foundation of experience and expert knowledge, the company is a business partner for enterprises that aim to implement real change, increase team effectiveness, and build a competitive advantage in the market.

Nowe Motywacje believe that the success of every organization depends on the people who create it. Therefore, the company focuses on supporting the discovery and development of talents, building employee engagement, and aligning team skills with the dynamically changing needs of the market. The company’s mission is to inspire development by delivering practical, modern, and effective training solutions. Nowe Motywacje support organizations in transformation processes by creating programs that combine theory with practice and take into account the individual needs of participants.

Client:

NOWE MOTYWACJE

Completion date:

2022 – 2024

Scope of work:

Communication strategy, visual identity, press office, media relations, social media

Challenges

The complexity of the areas in which Nowe Motywacje required support.

Coordinating communication activities across multiple areas simultaneously.

Adapting the message to a demanding target audience.

Maintaining high-quality communication reflecting the company’s values and enabling it to stand out in a highly competitive market.

The need to develop and ensure consistent communication across different channels.

Set goals

Creating a consistent communication strategy

that reflects the scope of services provided by Nowe Motywacje.

Ensuring high visibility of Nowe Motywacje

in the media – differentiation from the competition.

Building a strong visual identity and brand narrative at the level of the services offered

that communicates the company’s unique values and benefits, adapting the message to a demanding target audience in a highly competitive market.

Effective use of various communication channels

such as social media, email campaigns, press releases (including distribution), exposure on the HRnews.pl portal, in order to reach a wide audience and increase engagement and brand awareness.

Organizing other marketing activities

that will effectively generate sales leads and attract the attention of potential clients: conducting the #TrendyHR research and report.

Results of the collaboration

- - - Delivering reach-driven social media communication on LinkedIn and Facebook.
    - Developing consistent advertising materials – comprehensive support for the company’s marketing activities.
    - The insights from the report titled “Soft Skills and the Need for Their Development – How Do Employees Learn Today?”, featuring experts from Nowe Motywacje, were published in HR magazines such as Personel Plus and Personel i Zarządzanie. The report itself was downloaded by nearly 300 people.
    - Since 2022, more than 80 publications about the company have appeared in the media landscape.