REX, Antal Sp. z o.o.

Implementation of PR & Social Media strategy

#Content #Graphics #Video #Moderation #Campaigns #MediaRelations

_About the customer

The Recruitment Exchange platform, also known as REX, is an innovative recruitment platform that focuses on streamlining the processes involved in hiring and selecting employees.

REX uses digital technologies to optimize and automate many aspects of recruitment, offering tools for candidate management, data analysis, and communication between recruiters and candidates. This platform is an example of how modern technologies can influence the efficiency of HR processes, making them more transparent and effective.

Customer:

Antal Sp. z o.o.

Date of completion:

2021-2023

Scope of work:

Content planning, copywriting, graphic and video materials, profile moderation, paid campaign management with reporting

_Challenges

Effective management of content tailored to various social media platforms (Facebook, LinkedIn) and the diverse needs of target groups – candidates, recruiters, and companies.
Standing out among the numerous HR technology solutions that have saturated the market.

Maintaining a positive image of REX in the context of constantly changing trends and expectations in the HR industry
Precise data analysis and appropriate response to the information obtained in order to maximize campaign results

_Set goals

Building brand awareness

Increasing REX's market recognition by continuously delivering valuable and engaging content

Positioning as a leader in HR tech innovation

Emphasizing the technological advancement and effectiveness of the platform in optimizing recruitment processes

Increased engagement and interaction with the brand

Building a community around the REX brand through active communication and interaction with users

Lead generation

Using social media to attract new customers and increase the number of registered users

_Effects of cooperation

- Regularly posting cool graphics, videos, and articles brought in new followers and got people more engaged with posts.
- Effective PR campaigns and well-received promotional materials have strengthened REX’s position as an innovator in the HR tech industry.
- Thanks to a consistent content strategy and ad targeting, REX noticed an increase in interest in its services, which translated into a higher number of leads.
- Active moderation of discussions and quick responses to user comments and questions had a positive impact on opinions about the platform.