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Yard Corporate

Implementation of the Social Media Strategy

#ITtrends #TechSkills #RecruitmentTips #ITJobs #SuccessStories #ITCareer #TechEvents #Networking #Innovation #TechSolutions #TechHumor #WeekWithYard #HumansOfYard #EduYard

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_About customer

Yard Corporate is a company specializing in IT recruitment and talent management. Its mission is to support companies in acquiring qualified specialists who fully meet their business needs.

Yard Corporate focuses on innovative solutions, including the use of AI technologies, which streamline the recruitment process and enable precise candidate matching. The company places great emphasis on nurturing relationships with candidates and the personal and professional development of its employees. Yard Corporate operates based on international standards, offering top-tier services, making it a business partner to numerous IT companies. The company’s mission is to build long-term relationships that support the development of both employers and employees.

Customer:

Yard Corporate

Date of completion:

December 2023 – February 2024

Scope of work:

Developing a communication strategy for LinkedIn, Facebook, and Instagram. This includes creating profiles, developing unique visual communication, and regularly producing content marketing materials, including expert posts, recruitment tips, and case studies.

_Challenges

Building Brand Awareness in a Competitive IT Market: Yard Corporate faces the challenge of increasing brand recognition as an expert in IT recruitment. This requires consistent and coherent communication on platforms like LinkedIn and Facebook, as well as standing out from the competition.
Tailoring Communication to Different Target Groups: Yard Corporate serves both recruiters and IT professionals, requiring differentiated communication. Creating content that resonates with these diverse audiences while maintaining a consistent brand tone is a key challenge.

Effectively promoting innovative recruitment solutions: Yard Corporate focuses on modern technologies, including AI, in its recruitment processes. The challenge is effectively communicating the benefits of using them and building trust among clients who may be wary of HR process automation.
Measuring Marketing Effectiveness: Precisely track the results of advertising campaigns and organic social media activities, and their impact on lead generation and new customer acquisition. Continuous analysis is essential to maximize effectiveness.

_Set goals

Creating a brand profile on social media

Increasing the number of followers and fans by regularly publishing valuable content and engaging users

Development of visual identification

Developing and strengthening the visual identity of the Yard Corporate brand, with an emphasis on a cohesive, minimalist design that highlights the professionalism and modernity of its IT recruitment services. Content planning and publishing

Content planning and publishing

Using social media to educate the market and promote products, which translates into increased interest in the offer

Moderation and audience engagement

Creating a career page – a “recruitment funnel”

Paid advertising activities

Effectively leverage advertising tools like Meta Ads to expand brand reach and generate leads. These campaigns will support your strategy for acquiring new customers and candidates.

Reporting and analysis of results

Systematically monitor the results of marketing and social media activities, including reach, engagement, and conversion. Based on this, recommendations are made and subsequent campaigns are optimized.

_Effects of cooperation

- Increasing brand recognition
  Creating cohesive and professional profiles on LinkedIn, Facebook, and Instagram significantly strengthened Yard Corporate’s image as an expert in IT recruitment. The published content attracted new followers, increasing brand awareness and interest in its services.
- Improving user engagement
  Thanks to regular publications, such as recruitment advice, IT trends, and candidate success stories, community engagement has increased. Likes, comments, and shares have skyrocketed, helping to build an active community around the brand.
- Increase in the number of conversations
  Active moderation and user engagement in discussions on recruitment and IT topics helped build stronger relationships with clients and candidates. Regular interactions increased brand trust, facilitating business networking.
- Professional photo and video sessions
  A photoshoot of one of Yard Corporate’s employees was conducted and used in expert articles. Additionally, a professional recording of the International Women’s Day workshops was organized. The video was published on social media as Instagram Reels, which helped increase engagement and reach new audiences.