Implementation of the Employer Branding Strategy for Adient

#Strategy #EVP #CareerPage #SocialMedia #RecruitmentMarketing #Campaigns #Recruitment

About the customer

Adient is a global leader in the production of automotive components, specializing in supplying top-quality seat structures and mechanisms to the world’s leading automotive brands. Adient Poland operates six production facilities located in Siemianowice, Świebodzin, Bieruń, Żory, and Skarbimierz, with a workforce of 4,500 employees. The company is the recipient of the prestigious TOP Employer 2023 award, which attests to its commitment to creating excellent working conditions and fostering the development of its employees.

Customer:

Adient Polska

Completion date:

2021–present

Scope of work:

content marketing strategy, advertising campaigns, media relations, copywriting, press office

Challenges

Adient Polska needed an in-depth analysis of its internal and external communications in order to align its operations with the job market. This required researching the recruitment competition and analyzing touchpoints with the candidate market.

Adient needed targeted employer branding initiatives tailored to its various production facilities, which required adapting the strategy to the needs and characteristics of each location.

The company faced the challenge of creating a cohesive, appealing communication campaign that would attract potential employees and highlight the brand’s unique values.

Adient wanted to increase its presence on social media by regularly publishing content and actively engaging with employees and candidates.

Goals Set

EB Strategy

Develop an EB strategy that encompasses both internal and external initiatives to enhance the appeal and recognition of Adient Polska as an employer brand.

Key visual

Creating a cohesive, visually appealing key visual that aligns with the brand’s visual identity, as well as developing various creative concepts for campaigns and materials for both internal and external communication, which will help build the company’s image as a leader in the automotive industry.

Social Media Management

Working with the client to develop a content publication schedule for Facebook and LinkedIn, tailored to the needs of all facilities, and actively and regularly managing communication on these social media platforms.

Results of the collaboration

- - - Thanks to a new communications strategy and regular social media activities, Adient Polska has increased its visibility as an employer of choice in the job market.
    - Employer branding videos and photo shoots at the facilities helped increase employee engagement in company-promoting activities.
    - A new approach to job postings and recruitment communications has helped attract better-suited candidates and boost current employees’ brand loyalty.
    - Adient now has a cohesive key visual and unique graphic designs that have strengthened the company’s message and set it apart from the competition.