About the customer
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Balance is a company built on clearly defined values, with a mission to promote the health and well-being of its customers. It specializes in manufacturing massagers that provide relief from muscle pain and promote relaxation.
The company focuses on innovative solutions and promoting prevention, physical activity, and rest. Operating ethically and responsibly, Balance is guided by respect for people and nature, creating unique, high-quality products that improve quality of life. Balance’s mission is “Be healthy!”, which reflects its commitment to raising awareness about a healthy lifestyle.
Customer:
Balance Keep Calm
Completion date:
June 2024 – present
Scope of work:
Developing a communication strategy for Facebook and Instagram, creating profiles, designing engaging visual content, and preparing content marketing materials
Challenges
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Building a consistent image for Balance on social media that reflects the brand’s values
In the context of growing competition for talent, positioning Balance as a brand that promotes a healthy lifestyle
Developing communication tailored to different target groups—customers and fans of the brand’s products, as well as potential employees
Goals Set
Creating a brand profile on social media
Create professional Balance brand profiles on social media platforms such as Facebook and Instagram, which will serve as the central hub for customer communication.
Development of visual identity
Develop and strengthen the brand’s visual identity, with an emphasis on consistent, aesthetically pleasing graphics and photographs that reflect the exclusive nature of Balance products and their association with relaxation and health.
Content planning and publishing
Develop a content calendar covering topics related to products, health benefits, and environmental issues. Publish educational and inspirational content that promotes a healthy lifestyle.
Moderation and audience engagement
Regularly moderating comments and actively engaging with customers. Creating content that sparks discussion and builds a community around the Balance brand.
Collaboration with influencers
Developing a strategy for collaborating with health and wellness influencers who will promote Balance products on their social media platforms, thereby increasing the brand’s reach and credibility.
Paid advertising
Effective use of advertising tools on social media platforms, such as Meta Ads, to expand campaign reach and attract new customers.
Reporting and Analysis of Results
Systematic monitoring of social media performance metrics, including reach, engagement, and conversions. Based on this data, we develop recommendations and optimize future campaigns.
Results of the collaboration
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Increasing brand recognition
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The development and implementation of a comprehensive EB strategy significantly increased the company’s visibility among potential candidates, which also helped boost brand sentiment among current employees.
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Streamlining and refocusing internal and external communication, and making it more engaging through a Key Visual—in the selection and subsequent adaptation of which Stora Enso Warsaw employees played an active role—has generated external interest in the brand and increased employee engagement within the company.
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Strengthening the company’s image on social media and at industry events launched a long-term process of building brand recognition among candidates from various target groups and significantly boosted the brand’s appeal.
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