Implementation of the Employer Branding Strategy

#CareerPage #Video #InternalResources #JobPostings #Research #CSRInitiatives

About the customer

DHL Express is one of the world’s leading courier companies, specializing in international express services. It is part of the Deutsche Post DHL Group, which operates in over 220 countries and territories, offering comprehensive logistics and transportation solutions. The company focuses on fast and reliable delivery of shipments for both business and individual customers, prioritizing the highest quality of service. Its motto, “Excellence. Simply Delivered.,” underscores its commitment to excellence in all aspects of its operations.
DHL Express stands out for its innovative approach to logistics, leveraging advanced technologies such as real-time shipment tracking systems, warehouse automation, and the development of projects involving drones and electric vehicles. As a result, the company enhances operational efficiency while minimizing its environmental impact.

Customer:

DHL Express

Completion date:

2018-2020

Scope of work:

Strategy, career website, career videos, internal materials, job postings, research, CSR initiatives

Challenges

Building and maintaining an image as an innovative employer

A commitment to recognizing employees, especially in the context of a demanding workload and high expectations regarding service quality

Attracting and retaining talent in the IT and new technologies sector

Building employer brand awareness on social media

Goals Set

Development and implementation of a comprehensive employer branding strategy

Developing a cohesive employer branding strategy that will help the company attract, engage, and retain talent in the job market

Creating a career website

Design and launch a website that will serve as the central hub for all recruitment activities

Career video production

Creating engaging video content that showcases the company as an attractive place to work

Development of internal materials

Developing communication materials to support internal employer branding initiatives, such as brochures, infographics, posters, and newsletters

Creating job postings

Developing creative and effective job postings that will attract candidates’ attention and set the company apart from the competition. The postings should be tailored to different communication channels and target audiences

Results of the collaboration

- - - Increased employer brand recognition
      The development and implementation of a comprehensive employer branding strategy significantly increased the company’s visibility among potential candidates, both in the local market
    - Increasing the number and quality of applications
      Creative job postings and engaging career videos have resulted in a greater number of well-suited candidates.
    - Increased employee engagement and retention
      An organizational culture supported by internal communications and CSR initiatives has helped foster a sense of belonging and pride in working for the company
    - Consistency and Effectiveness in Communication
      By developing consistent key visuals and maintaining a consistent communication strategy on social media, the company ensured a unified message across all touchpoints with candidates