Marketing campaign for eTutor
#Webinars #Special Campaigns #Word of Mouth Marketing #Consulting
_About customer
eTutor is an innovative educational platform that’s transforming the way we learn foreign languages and develop linguistic skills. It offers interactive online courses tailored to individual user needs, leveraging modern technologies such as artificial intelligence and gamification. With a user-friendly interface, diverse exercises, multimedia materials, and the ability to learn anytime, anywhere, eTutor makes learning effective and enjoyable.
The platform offers courses for various skill levels—from beginner to advanced—as well as opportunities to improve specialized vocabulary, such as business or industry-specific ones. Integrated tools, such as automatic pronunciation checking and progress analysis, help users systematically improve their skills.
Customer:
eTutor.pl
Date of completion:
2018 – present
Scope of work:
technical and substantive preparation of a series of dedicated webinars, conducting a series of live events, conducting a competition dedicated to the HR community, a special campaign based on word-of-mouth marketing, ongoing substantive consulting
_Challenges
Promoting the idea of blended learning in organizations through effective marketing activities that reach the appropriate target groups- Organizing and promoting online events and webinars as tools for building awareness and generating leads
Promoting the idea of blended learning in organizations through effective marketing activities that reach the appropriate target groups
Organizing and promoting online events and webinars as tools for building awareness and generating leads- Effective digital marketing communication that will enable effective sales conversion
Effective digital marketing communication that will enable effective sales conversion
_Set goals
_Effects of cooperation
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Organizing 24 dedicated webinars, from which the client received over 1,000 leads consistent with the target group
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Annual partnership on the #TrendyHR report, which brought the client over 1,500 leads consistent with the target group
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Building a dialogue with HR professionals and learning about their needs through participation in Grow Agency’s own initiatives, such as reports and conferences
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