Employer Branding activities for the Eurocash Group

#KeyVisual #EmployerBrandingStrategy #SocialMediaStrategy #SMProfileManagement #OngoingEBSupport #PhotoShoot #EBVideos

_About the customer

The Eurocash Group is a leader in the wholesale distribution of FMCG products, which has been building a strong position on the Polish market for years. A key element of the company’s strategy is investing in people and creating a work environment conducive to both professional and personal development. Thanks to a wide range of training courses, development programs, and opportunities for promotion, the Eurocash Group focuses on the long-term development of its employees, which translates into their commitment and loyalty to the brand.

Strategic EB activities are aimed not only at attracting new talent, but also at strengthening the image of the Eurocash Group as a place that offers stable employment and broad development opportunities. Caring for the well-being of its employees is another aspect that sets the Eurocash Group apart. Well-being programs, health support, and work-life balance initiatives emphasize that the company treats its employees with care and respect. The company successfully attracts young talent while maintaining long-term cooperation with experienced employees, making it one of the most stable and desirable employers in the industry. Eurocash is a brand that successfully combines tradition with modern solutions, focusing on supporting its employees at every stage of their careers, which translates into growing satisfaction and commitment to daily activities.

Customer:

Grupa Eurocash

Date of completion:

2019 – present

Scope of work:

Key Visual, Employer Branding strategy, Social Media strategy, SM profile management, ongoing EB support, photo shoot, EB videos

_Challenges

Developing a compelling EVP (Employee Value Proposition) that sets Eurocash apart from its competitors in the labor market.
Engaging current employees as brand ambassadors who authentically convey the organization’s values and culture.

Ensuring cost-effective EB communication that will generate measurable results in the form of high-quality candidates.
Maintaining consistency in EB communications while adapting content to different geographic regions and local needs.

_Set goals

Building a dedicated career website

Creating a modern, intuitive career website that presents current job offers, organizational culture, and unique employee value propositions (EVP) that attract candidates and encourage them to apply.

Conducting photo shoots

Organization of professional photo shoots depicting everyday work and atmosphere at Eurocash, which will support authenticity of communication and allow candidates to better understand the work environment.

Increasing brand recognition as an employer

Achieving increased recognition of Eurocash as an attractive employer through EB campaigns on social media and communication on recruitment portals.

Increasing employee engagement in EB communication

Implementation of an employee advocacy strategy and active participation of employees in employer branding communication.

_Effects of cooperation

- Increasing the recognition of the Eurocash Group brand among key target groups
- Presentation of the effects of the implemented employer branding strategy
  (including the new career website: https://kariera.grupaeurocash.pl/) to internal and external audiences.
- Increasing traffic to the career website (reach, unique users) and increasing conversion (quality recruitment applications).
- Increasing outreach to potential interns and trainees – promoting development programs aimed at students that offer opportunities to start a career in the FMCG industry.
- Increase in positive mentions online, higher brand sentiment, growth in social media followers.
- Work on implementing the EB strategy, in particular a series of photo shoots, contributed to employee engagement and integration.
- Honorable mention in the EMPLOYER BRANDING EXCELLENCE AWARDS 2021 competition in the category “EB Strategy up to PLN 100,000.”