Social Media & Employer Branding Campaign for Generali

#Strategy #SocialMedia #RecruitmentMarketing #JobFairs #Pre-OnboardingApp

About the customer

Generali is one of the largest and oldest insurance companies in the world, offering comprehensive insurance and financial solutions for nearly two centuries. Founded in 1831 in Trieste, Italy, the brand has become a symbol of stability, innovation, and reliability in a rapidly changing world.

Today, Generali operates in over 50 countries, serving millions of individual customers, businesses, and institutions, and its logo—the distinctive lion of St. Mark—is a symbol of trust and strength. Generali offers a wide range of insurance products, including property, auto, health, and life insurance, as well as investment and retirement solutions. The company successfully combines tradition with modernity, providing solutions tailored to a variety of customer needs—from individual life insurance policies to comprehensive coverage for large enterprises. Generali places particular emphasis on personalizing its offerings, allowing customers to choose products that best suit their personal and professional circumstances.

Customer:

GENERALI

Completion date:

2022-2023

Scope of work:

pre-onboarding app design, employer profile, job postings, employee workshops, promotional materials, job fairs, social media

Challenges

Maintaining consistency in the communication of a brand that operates globally

Maintaining the image of an attractive employer that has a lot to offer

Developing an effective and technologically innovative pre-onboarding model for new employees

Competing for talent

Goals Set

KEY VISUAL

We developed several versions of key visuals, which we used at every touchpoint with candidates and adapted for various media

SOCIAL MEDIA

Developing and maintaining ongoing employer branding communication on social media (LinkedIn)

JOB FAIR

Assistance in preparing the necessary materials for the company

EMPLOYER PROFILE

We have developed a visually appealing and informative profile page on pracuj.pl that provides candidates with reliable information about the employer brand

PRE-ONBOARDING APP

An online tool has been developed to streamline the onboarding process for new employees and prepare them for the company’s onboarding process

Results of the collaboration

- - - DHL Parcel’s revamped LinkedIn profile, featuring a professional key visual and detailed company information, attracted more followers and strengthened the brand’s image in the market
    - Regularly publishing content—including posts related to employer branding, industry insights, and CSR initiatives—has increased engagement, such as likes, comments, and shares.
    - Actively moderating comments and engaging in discussions has helped build strong relationships with current and potential customers and business partners.
    - Employer branding initiatives attracted a larger pool of potential employees, improving the quality of candidates and shortening the recruitment process
    - Through LinkedIn, DHL Parcel was able to effectively promote its corporate social responsibility (CSR) initiatives, raising brand awareness as a socially responsible company.