Implementation of the PR & Social Media strategy for Halupczok

#Strategy #Content #SocialMedia #MediaRelations

_About customer

Halupczok is a Polish premium brand specializing in the production of luxury kitchens and custom furniture. Thanks to advanced technologies and a personalized approach to each project, Halupczok combines innovation with top-notch craftsmanship. The company has a well-established position in the Polish market and is actively expanding internationally, offering comprehensive customer service at every stage of implementation – from design to installation.

Customer:

Halupczok

Date of completion:

April 2023 – present

Scope of work:

content marketing strategy, advertising campaigns, media relations, copywriting, press office

_Challenges

Increasing brand recognition
in the premium segment
Breaking stereotypes about Polish brands

Differentiating communication
to different target groups
Measuring the effectiveness of marketing activities

_Set goals

Building a brand profile on social media

Creating consistent and professional Halupczok brand profiles on LinkedIn, Facebook and Instagram

Strengthening visual identification

Development and implementation of a consistent visual brand identity in social media

Content planning and publishing

Preparation of a publication schedule including case studies and presentations of new projects

Paid advertising campaigns

Systematic monitoring of campaign results and organic activities on social media

_Effects of cooperation

- Increased brand recognition. Professional profiles on LinkedIn, Facebook, and Instagram reinforced Halupczok’s image as an innovation leader in the furniture industry. Regularly published content attracted new followers and increased interest in its luxury kitchen offerings.
- Improved user engagement. Through publications such as showcases, case studies, and educational materials, community engagement has increased significantly. Likes, comments, and shares have increased, helping to build an active community around the brand.
- Increased number of customers and business partners. Thanks to its communication strategy, Halupczok has seen increased interest in its products among both individual customers and business partners, which has contributed to expanding the brand’s reach in both domestic and international markets.