Employer Branding Initiatives for LINK4 Insurance Company
#EngagementSurvey #CareerWebsite #AmbassadorProgram #PhotoSessions #JobPostings #SocialMediaManagement #Onboarding #ContentProduction
About the customer
.
LINK4 is one of Poland’s leading insurance companies, specializing in auto, home, and travel insurance. Since its founding in 2003, LINK4 has earned the recognition of its customers thanks to its innovative approach, flexible product offerings, and professional service. The company was a pioneer of direct insurance in Poland, enabling customers to purchase policies directly by phone and online, which revolutionized the insurance market.
LINK4 is part of the PZU Group, the largest financial institution in Central and Eastern Europe, which further strengthens its market position and credibility. Thanks to technological support and modern solutions, LINK4 offers a wide range of insurance products tailored to the diverse needs of its customers—from individuals to small and medium-sized businesses.
The company places a strong emphasis on transparency, accessibility, and simplicity in its services. As part of its operations, LINK4 also participates in various social initiatives, underscoring its commitment to social development and sustainability.
Customer:
Link4
Completion date:
2019-2021
Scope of work:
Engagement survey, career website, ambassador program, photo shoots, internal materials, job postings, social media management, onboarding, content production
Challenges
.
Fierce competition for talent
Ensuring transparency in internal and external communication (with an emphasis on transparency and ethics)
Changing perceptions of the insurance industry (the stereotype of a traditional and stagnant sector)
Effectively promoting a culture of openness, equality, and diversity
Goals Set
LANDING PAGE
Creating a central hub for all digital activities related to recruitment communications (lead generation)
AMBASSADOR PROGRAM
Employee engagement in promoting the company, its values, and its offerings within their communities, thereby building a positive image for the company.
KEY VISUAL
We developed several versions of key visuals that we used at every touchpoint with the candidate
SOCIAL MEDIA
Developing and maintaining ongoing employer branding communication on social media (Facebook & LinkedIn)
Results of the collaboration
.
-
-
-
-
Attracting talent and standing out in the job market
By developing a cohesive recruitment communication strategy and an employee ambassador program, the company was able to effectively compete for top talent while raising brand awareness as an attractive employer -
Strengthening a culture of openness, equality, and diversity
The ambassador program and social media campaigns promoting the company’s values have helped strengthen the organizational culture, which has had a positive impact on employee satisfaction and engagement, as well as on the company’s image among job candidates -
Improved management and utilization of digital initiatives
By creating a career landing page, the company was able to manage its digital initiatives more effectively by centralizing communication and collecting leads, which made it easier to track campaign performance and better tailor its recruitment strategies
-
-
-
Thank you for your trust and feedback
.
Our awards
What people are saying about us
