Lipton Teas and Infusions

#KeyVisual #Strategy #SocialMedia #EmployerBrandingVideo #Photography

About the customer

Lipton Teas and Infusions is an international brand that has been combining tradition with innovation for years. As one of the leading tea producers, the company places great emphasis not only on the quality of its products but also on the well-being of its employees.
Lipton is committed to growth, safety, and fostering a positive work environment, which contributes to a strong organizational culture. In light of growing recruitment needs and the challenges associated with attracting the right candidates, the company has decided to strengthen its employer brand.

Customer:

Completion date:

2023 – present

Scope of work:

Key Visual, Employer Branding strategy, Social Media strategy, Facebook management, ongoing Employer Branding support, photo shoot, Employer Branding videos

Challenges

Building employer brand recognition – Lipton is recognized as a consumer brand, but it needs to strengthen its image as an employer that attracts talent from various fields, particularly in the manufacturing and office sectors.

Engaging current employees – Engaging employees as brand ambassadors was a challenge that required launching an internal campaign to encourage them to share authentic stories.

Breaking image stereotypes – Lipton, which is primarily associated with the FMCG industry, needed to demonstrate that it offers a wide range of career opportunities beyond production and distribution.

Goals Set

Building a career page

Create a dedicated, visually appealing careers page that presents career opportunities at Lipton, the company’s mission, and current job openings in a cohesive and modern way.

Organization of photo and video shoots

Conducting photo shoots and filming videos that showcase the work environment and organizational culture, which will help promote the image of an authentic and friendly employer.

Raising awareness of the brand's value as an employer

Developing a communication strategy that positions Lipton as a workplace that offers valuable benefits to employees and prioritizes professional development, a collaborative culture, and a supportive environment.

Increasing the number of high-quality apps

Creating campaigns that reach the right candidates, with a focus on attracting individuals who meet specific competency requirements.

Results of the collaboration

- - - Increased recognition of Lipton as an employer
      Increased traffic to the career website and engagement on social media among target candidate groups.
    - An increase in the number of high-quality applications
      A significant increase in the number of applications from candidates who meet the required criteria, which has shortened the recruitment process.
    - Strengthening employee engagement
      Increasing the activity of brand ambassadors among employees, who were more willing to participate in campaigns, thereby enhancing the authenticity of EB’s communications.
    - A modern and user-friendly career website
      Launching an aesthetically pleasing, functional career website that makes it easier for candidates to learn about the company and its culture, and to quickly apply for positions.
    - Aligning communication with global standards
      EB’s communication has been aligned with Lipton’s global values and mission, which has helped create a consistent brand image in the local market.