Employer Branding activities for Mars Polska
#Strategy #SocialMedia #Campaigns #RecruitmentMarketing #JobFairs
About the Client
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Mars is a global company best known for producing confectionery, pet food, and other food products. The company was founded in 1911 in the United States by Franklin Clarence Mars and has since become one of the largest and most well-known corporations in the world.
Mars owns many well-known brands, including:
- Sweets: Mars, M&M’s, Snickers, Twix, Milky Way, Bounty
- Pet food: Pedigree, Whiskas, Royal Canin
- Food products: Uncle Ben’s (obecnie Ben’s Original), Dolmio
Mars is also known for being managed as a family-owned business, meaning it remains in the hands of the founding family. Mars places strong emphasis on values such as responsibility, sustainability, and ethical business practices, which are reflected in its approach to business and social initiatives. Mars operates worldwide, employing thousands of people across various locations, and its products are available in nearly every country. The company is also active in community engagement and environmental protection, implementing various corporate social responsibility programs.
Client:
MARS Polska
Date of completion:
2019-present
Scope of work:
Employee referral program, ambassador program, job fairs, social media, onboarding project, employer profile, job postings, employee workshops
Challenges
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Maintaining consistency in brand communication for a global organization.
Adapting diversity policies to local cultural and regulatory contexts
Maintaining the image of an innovative and dynamic employer.
Competing for talent with both prestigious brands and dynamic startups.
Set goals
AMBASSADOR PROGRAM
Engaging employees in promoting the company, its values, and its offerings within their environment, building its positive image.
KEY VISUAL
We developed several key visual variations that we used across all candidate touchpoints.
SOCIAL MEDIA
Creating and managing ongoing employer branding communication on social media (Facebook)
JOB FAIRS
Full organization of the company’s presence at job fairs at key universities across Poland
Results of the collaboration
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Strengthening the image of an innovative and dynamic employer
Thanks to a consistently implemented social media communication strategy, Mars Polska has built and maintained the image of a modern, dynamic company that attracts talented employees -
Increased employee engagement through the ambassador program
The ambassador program engaged employees in promoting the company, which not only strengthened loyalty within the organization but also significantly contributed to building a positive employer image externally, especially in local communities -
Increased attractiveness of the company on the job market through presence at job fairs
Thanks to its presence at key job fairs, Mars Polska effectively attracted young talent from prestigious universities in Poland, increasing the number of applications -
Improved recruitment results and greater interest in job offers
Thanks to effective communication and attractive job postings, Mars Polska recorded an increase in the number of applications, which allowed for better matching of candidates to open positions, while also increasing the efficiency of recruitment processes
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Thank you for your trust and feedback
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