Marketing campaign for MC2 Innovations
#Strategy #ProductPage #AdvertisingMaterials #Events #MediaRelations #Video #Campaigns #Content #SocialMedia #PR #CareersPage
About the Client
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The MC2 Innovations team consists of professionals whose combined knowledge, experience, and energy enable them to deliver IT services at the highest level.
The company delivers complex projects and implementations in both the private and public sectors. It runs projects for organizations of all sizes, aimed at modernization and increasing efficiency.
Client:
MC2 Innovations
Date of completion:
2019-2020
Scope of work:
Communication strategy, visual identity, product storytelling, press office, media relations, social media, dedicated events, market research, product animations, websites
Challenges
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Maintaining high-quality communication reflecting the company’s technological advancement
Coordinating communication activities across multiple areas simultaneously
The need to ensure consistent communication across different channels
The complexity of MC2 Innovations’ services and projects
Adapting the message to diverse target groups.
Adapting to rapidly changing market conditions and customer expectations
Set goals
Creating a consistent communication strategy
Creating regular and diverse graphic formats that increase user engagement and interest.
Ensuring high visibility of MC2 Innovations
Developing and strengthening the visual identity of the Yard Corporate brand, with an emphasis on a consistent, minimalist design highlighting the professionalism and modernity of IT recruitment services. Planning and publishing content
Building a strong visual identity and product narrative
Actively moderating comments in order to build relationships with consumers and business partners.
Effective use of digital channels
Regular reporting of activities and analysis of results, including engagement, reach, and conversion metrics.
Organizing and supporting events and other marketing activities
that will effectively generate sales leads and attract the attention of potential customers
Monitoring and adaptation of the strategy
in response to rapidly changing market conditions and customer needs in order to maintain the effectiveness of communication and marketing activities
Promoting a culture of innovation and efficiency
in internal and external communication, emphasizing the role of MC2 Innovations as a leader in the IT sector
Maximizing AVE (Advertising Value Equivalent)
through strategic PR activities that will deliver measurable financial and reputational benefits for MC2 Innovations
Results of the collaboration
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Numerous publications of expert articles and interviews with MC2 Innovations representatives in industry and nationwide media outlets (including Puls Biznesu, Rzeczpospolita, innPoland, and Forbes) – AVE exceeding PLN 600,000 (within 6 months)
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Generating over 3,000 sales leads through event marketing activities and participation in the #TrendyHR report
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Achieving attendance of more than 100 participants at the Carrotspot Practice Day event
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Receiving distinctions and awards, including recognition in Brief magazine’s 50 Creative People in Business ranking and the UPC Think Big: Grow Smarter program
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*AVE – a metric expressing the level of investment that would be required to publish or broadcast a given message if it were paid advertising.
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