Marketing campaign for Nowe Motywacje

#Strategy #SocialMedia #MediaRelations #PR #Campaigns #Content #SocialMedia #PR

_About the customer

Nowe Motywacje is a renowned Polish training company that has been specializing in developing competencies and supporting the development of employees and organizations for over two decades. Built on a foundation of experience and expert knowledge, the company is a business partner for enterprises that want to introduce real change, increase the effectiveness of their teams, and build a competitive advantage in the market.

Nowe Motywacje believes that the success of any organization depends on the people who make it up. That is why the company focuses on supporting the discovery and development of talent, building employee engagement, and adapting teams’ skills to the dynamically changing needs of the market. The company’s mission is to inspire development by providing practical, modern, and effective training solutions. Nowe Motywacje supports organizations in transformation processes by creating programs that combine theory with practice and take into account the individual needs of participants.

Customer:

NOWE MOTYWACJE

Date of completion:

2022 – 2024

Scope of work:

Communication strategy, visual identity, press office, media relations, social media

_Challenges

The complexity of the areas in which New Motivations required support.
Adapting the message to a demanding target group.
The need to develop and ensure consistent communication across different channels.

Coordination of communication activities in multiple areas simultaneously.
Maintaining high-quality communication that reflects the company’s values and allows it to stand out in a highly competitive market.

_Set goals

Developing a coherent communication strategy

which reflects the range of services provided by Nowe Motywacje.

Ensuring high visibility of New Motivations

in the media – standing out from the competition.

Building a strong visual identity and brand narrative at the level of services offered

which will communicate the unique values and benefits offered by the company, tailoring the message to a demanding target group in a highly competitive market.

Effective use of various communication channels

such as social media, email campaigns, press releases (including distribution), exposure on the HRnews.pl portal, in order to reach a wide audience and increase brand engagement and recognition.

Organizing other marketing activities

that will effectively generate sales leads and attract the attention of potential customers: conducting research and preparing the #TrendyHR report.

_Effects of cooperation

- Implementing wide-reaching social media communication on LinkedIn and Facebook
- Development of consistent advertising materials – comprehensive support for the company’s marketing activities
- Studies from the report entitled “Soft skills and the need to develop them – how do employees learn today?” with the participation of experts from Nowe Motywacje were featured in HR magazines such as “Personel Plus” and “Personel i Zarządzanie.” The report itself was downloaded by nearly 300 people.
- Since 2022, over 80 publications about the company have appeared in the media.