Implementation of a communication strategy for Sodexo Benefits and Rewards Services Polska (Pluxee)

#Strategy #Content #SocialMedia #VisualIdentity #Events #eBooks

About the Client

Sodexo (currently operating in Poland under the Pluxee brand) is a global company offering comprehensive solutions in food services, workplace management, and employee motivation. Founded in 1966 in France, the company quickly gained recognition as a pioneer in services supporting organizations and improving employees’ quality of life.

It currently operates in more than 80 countries, delivering services to a wide range of sectors such as corporations, educational institutions, hospitals, and public organizations.
In Poland, Pluxee focuses primarily on employee incentive solutions, offering benefits such as meal vouchers, prepaid cards, and reward programs. The company’s goal is to improve employee well-being, which positively impacts their engagement and job satisfaction.A popular Pluxee product in Poland is the lunch card, which enables access to a variety of food service outlets, supporting companies in providing employees with daily meals.

Client:

Sodexo Benefits and Rewards Services Polska (Pluxee)

Date of completion:

2020-2021

Scope of work:

communication strategy, substantive and graphic development of a report and e-book, ongoing social media communication, editing expert articles, event marketing, and advisory support.

Challenges

Maintaining a high level of customer engagement through effective content marketing and social selling activities.

Strengthening online visibility through effective SEO copywriting and content marketing.

Organizing and promoting events and webinars that effectively educate customers and showcase new tools.

Set goals

Increasing customer engagement

Conducting effective content marketing activities

Adapting to trends

Highlighting the platform’s technological advancement and effectiveness in optimizing recruitment processes.

Strengthening online visibility.

Building a community around the REX brand through active communication and interaction with use

Results of the collaboration

- - - High attendance at the #HRonAir webinars – over 700 total registrations
    - Strong email performance metrics in terms of open and click rates (average OR of 20%, CR of 8%)
    - High interest from HR professionals in the e-books “Motivational (Re)Start” and “Gift Giving Guide” – over 4,000 unique downloads in total
    - Achieving visual consistency across both online and offline graphic materials
    - Strong positioning against competitors, including the main competitor in the non-wage benefits sector