Implementation of an Employer Branding Strategy

#KeyVisual #EmployerBrandingStrategy #SocialMediaStrategy #SocialMediaProfileManagement #OngoingEmployerBrandingSupport #PhotoShoot #EmployerBrandingVideos

About the Client

Stora Enso is a global company in the forest products and paper industry, focused on sustainability and innovation in renewable materials. Its mission is “Doing good for people and the planet. Replacing non-renewable materials with renewables,” which reflects its commitment to replacing non-renewable materials with renewable alternatives for the benefit of people and the planet.
Stora Enso manufactures a wide range of products made from wood, paper, paperboard, and biomaterials, which are used across industries such as packaging, construction, textiles, and energy. The company is committed to achieving carbon neutrality, supporting local communities, and promoting a bio-based economy, positioning itself as a leader in environmental sustainability initiatives.
In its operations, Stora Enso emphasizes responsibility, business ethics, and investments in local communities and human rights, making it one of the leading companies in the sector striving for a sustainable future.

Client:

Stora Enso Warsaw

Date of completion:

2022-present

Scope od work:

Strategy, employer profile on Pracuj.pl, photo shoot, employer branding video, brand experience workshops, careers profile on LinkedIn, internal materials, job advertisements, research, ESG initiatives, Key Visual.

Challenges

Effectively reaching job candidates in the labor market and increasing employee retention.

Differentiating Stora Enso from recruitment competitors through unique initiatives and creative executions.

Understanding employee needs and assessing brand attributes in the context of Employer Branding.

Building the image of Stora Enso as an attractive employer in a competitive job market.

Improving internal and external communication

Set goals

Understanding employee needs.

Understanding employee needs and assessing Stora Enso as an employer.

Employer Branding Strategy

Developing an Employer Branding strategy for 2022/23, covering recruitment and communication activities.

Strengthening identity

Strengthening Stora Enso’s identity as an attractive employer and building brand awareness in the market.

Results of the collaboration

- - - A comprehensive analysis of brand perception and recruitment competition helped increase employee retention.
    - Developing and implementing a comprehensive Employer Branding strategy significantly increased the company’s visibility among potential candidates, which also contributed to improved brand sentiment among existing employees.
    - Improving and giving direction to internal and external communication, as well as enhancing it through a Key Visual co-selected and subsequently adapted with active participation of Stora Enso Warsaw employees, generated external interest in the brand and increased employee engagement within the organization.
    - Strengthening the company’s image on social media and at industry events initiated a long-term process of building brand recognition among candidates from different target groups and significantly enhanced the brand’s attractiveness.