Marketing campaign for Zielone Arkady

#Strategy #Content #SocialMedia #VisualIdentity #Events

__About customer

Zielone Arkady is a modern shopping and entertainment center in Bydgoszcz, which has become one of the city’s most important landmarks since its opening in 2015. Thanks to its architecture, diverse offerings, and involvement in the local community, Zielone Arkady is not only a place for shopping but also for meetings and leisure activities.

The Zielone Arkady shopping center stands out for its modern design and environmentally friendly approach. The building was designed with user comfort in mind, offering spacious interiors, ample natural light, and amenities for families with children, people with disabilities, and seniors. Its location in the heart of Bydgoszcz makes it easily accessible to both residents and visitors from surrounding towns. The center emphasizes a modern image that combines functionality with aesthetics. Zielone Arkady presents itself as a place that meets the needs of various age groups and lifestyles, from families with children to young people and seniors. Zielone Arkady is not only a shopping destination but also a space where modern lifestyle meets local identity and community. Thanks to its unique customer service approach and wide range of offerings, the center has earned a reputation as one of the most important retail and entertainment destinations in the region.

Customer:

Zielone Arkady

Date of completion:

August 2022 – present

Scope of work:

Brand communication strategy in social media (Facebook and Instagram) and its implementation, organization of photo sessions, cooperation with influencers, event coverage.

_Challenges

Complexity of the project – introducing a new communication strategy and synchronizing online activities on two platforms.
The location of the shopping center in Bydgoszcz – effective communication with customers and users from various cities in the region.
Preventing image crises – quickly responding to negative comments, managing crisis situations.

Skillfully promoting brand values – through social media communication to attract new tenants and customers.
Building brand trust – Zielone Arkady as a modern, family-friendly shopping center that offers a unique shopping experience, combining a wide range of 200 top brands with exciting, regular events.

_Set goals

Brand communication strategy

Developing a coherent communication strategy on Facebook and Instagram, taking into account the image of Zielone Arkady as a modern retail space.

Publication plan and schedule

Preparing KV, preparing a post plan with copy adapted to the specifics of the channels, changing the cover photo.

Content generation

Regular presence of a photographer and influencer in the shopping center to collect materials for publication, creation of unique graphic designs and animated posts, production of content for special occasions: events in the center, changes in the offer, promotion of tenants.

PR services

Press release distribution, copywriting support, content management, crisis management.

Online campaign

Supervision of advertising campaigns on Facebook and Instagram, preparation of reports on campaign results.

_Effects of cooperation

- Increasing your reach on social media – increasing your following and engagement.
- Strengthening the image of Zielone Arkady as a modern shopping center that actively communicates with customers.
- Increased views of reels content.
- Better interaction with fans and potential customers – quick response to their needs and comments.
- Better tailoring of the offer to customer expectations and needs.