Employer Branding Initiatives for the Eurocash Group

#KeyVisual #EmployerBrandingStrategy #SocialMediaStrategy #SocialMediaProfileManagement #OngoingEBSupport #PhotoShoot #EBVideos

About the customer

The Eurocash Group is a leader in the wholesale distribution of FMCG products, having built a strong position in the Polish market over the years. A key element of the company’s strategy is investing in people and creating a work environment that fosters both professional and personal growth. Through a wide range of training programs, development initiatives, and opportunities for advancement, the Eurocash Group focuses on the long-term development of its employees, which translates into their commitment and loyalty to the brand.
Strategic initiatives in the area of employee benefits are aimed not only at attracting new talent, but also at strengthening the Eurocash Group’s image as a place that offers stable employment and extensive opportunities for growth. A commitment to employee well-being is another aspect that sets the Eurocash Group apart. Well-being programs, health support, and work-life balance initiatives underscore that the company treats its employees with care and respect. The company successfully attracts young talent while maintaining long-term relationships with experienced employees, making it one of the most stable and sought-after employers in the industry. Eurocash is a brand that successfully combines tradition with modern solutions, focusing on supporting its employees at every stage of their careers, which translates into growing satisfaction and engagement in daily activities.

Customer:

Eurocash

Completion date:

2019 – present

Scope of work:

Key Visual, employer branding strategy, social media strategy, social media account management, ongoing employer branding support, photo shoot, employer branding videos

Challenges

Developing a compelling Employee Value Proposition (EVP) that sets Eurocash apart from its competitors in the labor market.

Ensuring cost-effective EB communication that generates measurable results in the form of high-quality candidates.

Engaging current employees as brand ambassadors who authentically convey the company’s values and organizational culture.

Maintaining consistency in EB communications while adapting content to diverse geographic regions and local needs.

Goals Set

SEO, content i SXO wspierające widoczność oraz konwersję

Development of a dedicated career website

To create a modern, intuitive career website that showcases current job openings, the company culture, and the unique employee value proposition (EVP), thereby attracting candidates and encouraging them to apply.

Produkcja video i fotografia employer branding

Conducting photo shoots

Organizing professional photo shoots that capture the day-to-day work and atmosphere at Eurocash, which will enhance the authenticity of our communications and give candidates a better sense of the work environment.

Increasing brand recognition as an employer

Increasing Eurocash’s recognition as an attractive employer through EB campaigns on social media and communications on job boards.

Increasing employee engagement in EB communication

Implementation of an employee advocacy strategy and active employee participation in employer branding communications.

Results of the collaboration

- - - Increasing brand awareness of the Eurocash Group among key target groups
    - Presenting the results of the implemented employer branding strategy
      (including the new careers website: https://kariera.grupaeurocash.pl/) to internal and external stakeholders.
    - Increase traffic to the careers page (reach, unique visitors) and boost conversion rates (high-quality job applications).
    - Reaching more potential interns and apprentices – promoting development programs aimed at students that offer the opportunity to launch a career in the FMCG industry.
    - An increase in positive online mentions, improved brand sentiment, and a rise in social media followers
    - The work on implementing the EB strategy, particularly the series of photo shoots, boosted employee engagement and team building.
    - Honorable mention in the EMPLOYER BRANDING EXCELLENCE AWARDS 2021 competition in the “EB Strategy up to PLN 100,000” category.