Implementation of the Employer Branding strategy for Adient

#Strategy #EVP #CareerPage #SocialMedia #RecruitmentMarketing #Campaigns #Recruitment

_About the customer

Adient is a global leader in the production of automotive components, specializing in providing the highest quality seat structures and mechanisms for the world’s largest automotive brands. Adient Polska operates six production plants located in Siemianowice, Świebodzin, Bieruń, Żory, and Skarbimierz, and its team consists of 4,500 employees. The company is the winner of the prestigious TOP Employer 2023 award, which proves its commitment to creating excellent working conditions and developing its employees.

Customer:

Adient Polska

Date of completion:

2021 – present

Scope of work:

content marketing strategy, advertising campaigns, media relations, copywriting, press office

_Challenges

Adient Polska needed an in-depth analysis of internal and external communication in order to adapt its activities to the labor market. This required researching the recruitment competition and analyzing points of contact with the candidate market.
The company faced the challenge of creating a coherent, attractive communication campaign that would attract potential employees and highlight the brand’s unique values.

Adient needed precise employer branding activities targeted at various production plants, which required adapting the strategy to the needs and characteristics of individual locations.
Adient wanted to increase its presence on social media by regularly publishing content and actively engaging with employees and candidates.

_Set goals

EB Strategy

Developing an EB strategy covering both internal and external activities that will increase the attractiveness and recognition of Adient Polska as an employer brand.

Key visual

Creating a consistent, visually identifiable brand, an attractive key visual, and developing various creative concepts for campaigns and materials for internal and external communication that will help build the company's image as a leader in the automotive industry.

Social Media Support

Working with the client to prepare a schedule for publishing content on Facebook and LinkedIn, tailored to the needs of all plants, and actively and regularly communicating on the above-mentioned social media platforms.

_Effects of cooperation

- Thanks to a new communication strategy and regular social media activities, Adient Polska has increased its visibility as an employer of choice in the labor market.
- Employer branding videos and photo shoots at the plants contributed to increased employee engagement in activities promoting the company.
- A new approach to job advertisements and recruitment communication has attracted better-suited candidates and increased current employees’ brand loyalty.
- Adient gained a consistent key visual and unique graphic designs that reinforced the company’s message and set it apart from the competition.