Social Media Campaign for ALDI Polska

#KeyVisual #Strategy #SocialMedia #Workshops

_About customer

ALDI Polska is a company that has been building its position for years not only as a market leader but also as an employer committed to the development and engagement of its employees. To strengthen its employer brand, we support ALDI Polska in creating consistent and authentic communication aimed at both current and potential employees.

The employer branding strategy is based on key values such as professional development, employee care, and transparency. A significant focus is placed on fostering a positive work environment where everyone can count on support and development opportunities. These processes are supported by initiatives that address not only professional but also personal needs, offering attractive benefits packages and opportunities for professional development.

The brand’s internal and external communication is consistent, coherent, and authentic, strengthening ALDI Polska’s image as an employer. This strategy helps attract and retain talent who align with the company’s values, creating a strong and committed team.

Customer:

ALDI Polska

Date of completion:

2021 – present

Scope of work:

Key Visual, Employer Branding strategy, Social Media strategy, SM profile management, workshops for ambassador program participants, ongoing EB support

_Challenges

The need to implement EB strategy guidelines in internal and external branding activities
Changing the Tone of Voice, simplifying the language of communication

Activation of managerial staff responsible for employee development and recruitment
Building candidates’ awareness of the offer and the realities of working at ALDI

_Set goals

Key visuals

Creation and adaptation of a communication concept (content & creation) that is used at all points of contact between the employer brand and the candidate market

Social media

Comprehensive implementation of the brand's communication strategy in career social media

Content

Adaptation of new recruitment content tailored to target groups within specific segments (recruitment ads, employer profile on pracuj.pl, career tab)

_Effects of cooperation

- - - Systematically acquiring new fans/followers and increasing the reach of potentially interested audiences through organic activities viaFacebook and Instagram
    - Supporting the company’s strategy to build a leading position in the market
    - Work on the implementation of the EB strategy, especially in the context of organizing the ambassador program, influenced the involvement and integration of employees
    - ALDI Polska was awarded for the most creative campaign (The Power That Counts) in the OLX competition (Recruitment Leaders)

_Thank you for your trust and opinion

I am pleased to recommend cooperation with the Grow Agency, which supports ALDI Polska in building its employer brand and managing social media in the field of EB.

Grow Agency supported us in developing an employer branding strategy based on previously prepared research and guidelines from the ALDI Nord Group. This strategy strengthens ALDI’s image as an attractive workplace. Thanks to shared ideas and solutions, as well as daily collaboration, our communication is consistent and reaches our intended target group.

The Grow Agency demonstrates proactivity and willingness to take initiatives that significantly contribute to the development of our brand as an employer.

I recommend the Grow Agency as a reliable business partner.