Social Media Campaign for ALDI Poland

#KeyVisual #Strategy #SocialMedia #Workshops

About the customer

ALDI Poland is a company that has been building its reputation for years not only as a market leader but also as an employer committed to the development and engagement of its employees. With the aim of strengthening its employer brand, we support ALDI Poland in creating consistent and authentic communications aimed at both current and potential employees.
The employer branding strategy is based on key values such as professional development, care for employees, and transparency. Great importance is placed on creating a positive work environment where everyone can count on support and opportunities for growth. These processes are supported by initiatives that address not only professional needs but also personal ones, offering attractive benefit packages and opportunities for skill development.

The brand’s internal and external communications are consistent, cohesive, and authentic, which helps strengthen ALDI Poland’s image as an employer. This strategy helps attract and retain talent that identifies with the company’s values, creating a strong and engaged team.

Customer:

ALDI Polska

Completion date:

2021-present

Scope of work:

Key Visual, employer branding strategy, social media strategy, social media account management, workshops for ambassador program participants, ongoing employer branding support

Challenges

The need to implement the EB strategy guidelines in internal and external branding activities

Empowering the management team responsible for employee development and recruitment

Change in tone of voice, simplification of communication language

Raising candidates’ awareness of the job opportunity and the realities of working at ALDI

Goals Set

Key visuals

Development and adaptation of a communication strategy (content & creative) that is used at all touchpoints between the employer brand and the candidate market

Social media

Comprehensive implementation of a brand communication strategy on career-focused social media.

Content

Adaptation of new recruitment content tailored to target groups within specific segments (job postings, employer profile on pracuj.pl, career section)

Results of the collaboration

- - - Systematically acquiring new fans/followers and increasing reach to potentially interested audiences through organic activities via Facebook and Instagram
    - Supporting the company’s strategy to establish itself as a market leader
    - Work on implementing the EB strategy, particularly in the context of organizing the ambassador program, has boosted employee engagement and integration
    - ALDI Poland was recognized for its most creative campaign (“The Power That Matters”) in the OLX competition (“Recruitment Leaders”)

Thank you for your trust and feedback

Anna Goleniowska

I am pleased to recommend working with Grow Agency, which supports ALDI Poland in building the employer brand and managing social media in the area of employer branding.

Grow Agency supported us in developing an employer branding strategy based on previously conducted research and the guidelines of the ALDI Nord Group. This strategy strengthens ALDI’s image as an attractive place to work. Thanks to shared ideas, solutions, and ongoing collaboration, our communication is consistent and reaches the intended target audience. Grow Agency demonstrates proactivity and a willingness to take initiative, which significantly contributes to the development of our brand as an employer.

I recommend Grow Agency as a reliable business partner.

People & Culture Managing Director |  ALDI