Social Media Campaign for Balance

#Content #Graphics #Video #Moderation

_About the client

Balance is a company founded on clearly defined values, whose mission is to care for the health and well-being of its customers. It specializes in the production of massagers that relieve muscle pain and promote relaxation. The company focuses on innovative solutions and the promotion of prevention, physical activity, and rest. Operating ethically and responsibly, Balance is guided by respect for people and nature, creating unique, high-quality products that improve the quality of life. Balance’s mission is “Be healthy!”, which reflects its commitment to building awareness of a healthy lifestyle.

Customer:

Balance Keep Calm

Date of completion:

June 2024 – present

Scope of work:

Creating a communication strategy for Facebook and Instagram, setting up profiles, preparing attractive visual communication, preparing content marketing materials

_Challenges

Building a consistent image for Balance on social media that reflects the brand’s values
Creating communication tailored to different target groups – customers and supporters of the brand’s products, as well as potential employees

In the context of growing competition for talent, presenting Balance as a brand that promotes a healthy lifestyle

_Set goals

Creating a brand profile on social media

Creation of professional Balance brand profiles on social media platforms such as Facebook and Instagram, which will serve as the focal point for communication with customers.

Development of visual identity

Developing and strengthening the brand's visual identity, with an emphasis on consistent, aesthetic graphics and photos that reflect the exclusive nature of Balance products and their connection to relaxation and health.

Content planning and publishing

Preparing a publication schedule covering content related to products, health benefits, and ecology. Publishing educational and inspirational content promoting a healthy lifestyle.

Moderation and audience engagement

Regularly moderating comments and actively engaging in conversations with customers. Creating content that provokes discussion and builds a community around the Balance brand.

Collaboration with influencers

Developing a strategy for cooperation with influencers from the world of health and wellness who will promote Balance products on their social media networks, thereby increasing the brand's reach and credibility.

Paid advertising activities

Effective use of advertising tools on social media platforms, such as Meta Ads, to increase campaign reach and attract new customers.

Reporting and analysis of results

Systematic monitoring of social media performance, including reach, engagement, and conversion. Based on this, preparing recommendations and optimizing future campaigns.

_Effects of cooperation

- Increasing brand recognition:
- The creation and implementation of a comprehensive EB strategy significantly increased the company’s visibility among potential candidates, which also contributed to increased brand sentiment among current staff.
- Streamlining and directing internal and external communication, as well as making it more attractive through Key Visual, which was selected and then adapted with the active participation of Stora Enso Warsaw employees, generated interest in the brand outside the company and increased employee engagement within the company.
- Strengthening the company’s image in social media and at industry events initiated a long-term process of building brand recognition among candidates from various target groups and significantly increased the brand’s attractiveness.