DHL Express

Implementation of the Employer Branding strategy

#CareerPage #Video #InternalMaterials #Announcements #Research #CSRActivities

_About the customer

DHL Express is one of the world’s leading courier companies specializing in international express services. It is part of the Deutsche Post DHL Group, which operates in over 220 countries and territories, offering comprehensive logistics and transport solutions. The company focuses on fast and reliable delivery of shipments for both business and individual customers, emphasizing the highest quality of service. Its motto, “Excellence. Simply Delivered,” underscores its commitment to excellence in all aspects of its business.

DHL Express stands out for its innovative approach to logistics, utilizing advanced technologies such as real-time shipment tracking systems, warehouse automation, and the development of projects involving drones and electric vehicles. This allows the company to increase its operational efficiency while minimizing its environmental impact.

Customer:

DHL Express

Date of completion:

2018-2020

Scope of work:

Strategy, career website, career videos, internal materials, job advertisements, research, CSR campaigns

_Challenges

Building and maintaining the image of an innovative employer
Attracting and retaining talent in IT and new technologies

Ensuring that employees are appreciated, especially in the context of intensive work and high expectations regarding service quality
Building employer brand awareness on social media

_Set goals

Development and implementation of a comprehensive Employer Branding strategy

Developing a consistent employer branding strategy that will support the company in attracting, engaging, and retaining talent in the labor market.

Creation of a career website (www)

Design and launch a website that will serve as a hub for all recruitment activities.

Career video production

Creating engaging video content that presents the company as an attractive place to work

Development of internal materials

Preparation of communication materials that will support internal employer branding activities, such as brochures, infographics, posters, and newsletters.

Creating job advertisements

Developing creative and effective job advertisements that will attract candidates' attention and distinguish the company from its competitors. Advertisements should be tailored to different communication channels and target groups.

_Effects of cooperation

- Increased employer brand recognition
  
  The creation and implementation of a comprehensive EB strategy significantly increased the company’s visibility among potential candidates, both on the local market
- Increasing the number and quality of applications
  
  Creative job ads and engaging career videos resulted in a greater number of well-matched candidates.
- Increased employee engagement and retention
  
  The organizational culture supported by internal communications and CSR initiatives helped create a sense of belonging and pride in working for the company.
- Consistency and effectiveness of communication
  
  Thanks to the development of consistent key visuals and consistent communication on social media, the company ensured a uniform message at all points of contact with candidates.

I am pleased to recommend working with Grow Agency, which supports ALDI Polska in building its employer brand and managing social media in the field of EB.

The Grow agency supported us in creating an employer branding strategy based on previously prepared research and guidelines from the ALDI Nord Group. This strategy strengthens ALDI’s image as an attractive place to work. Thanks to joint ideas and solutions, as well as daily cooperation, our communication is consistent and reaches the intended target group.

The Grow agency demonstrates proactivity and readiness to take initiatives that significantly contribute to the development of our brand as an employer.

I recommend Grow Agency as a reliable business partner.