Performance of Social Media strategy
A myth says that there are industries which are difficult and it is impossible to manage them efficiently in the social media. This is an erroneous opinion.
Our client – DHL Parcel – is one of the leading transport and logistics companies in Poland, which – thanks to our assistance – is building its image on the LinkedIn website. The communication is a mixture of marketing and employer branding communications.
2021 – to date
Scope of work:
Creation of a communication strategy on LinkedIn, profile creation, preparation of attractive visual communication, preparation of content marketing materials, ongoing work on the schedule and content publication, comment moderation, activities in the area of employee advocacy, performance of paid advertisement activities, result reporting.
Effects of our cooperation
- Performance of workshops in the area of “Brand Experience” (substantive basis for the social media strategy)
- Setting up the brand profile on LinkedIn, completing it with information about the company and signature photo in the background
- Preparation of visual identification of posts (format rotation)
- Creation of a content schedule two weeks in advance (publication of employer branding posts, expert posts, posts promoting services and modern solutions for clients and related to the CSR activities)
- Active moderation and discussion engagement
- Report on activities on LinkedIn (together with development recommendations)