Marketing campaign for Extended Tools

#Strategy #Content #SocialMedia #VisualIdentity #Events #Webinars #Video

_About customer

Extended Tools Polska is a company with over 20 years of experience specializing in increasing employee engagement, efficiency, and well-being within organizations. For years, it has been providing tools such as Extended DISC, FinxS Sales Assessment, and Feedback 360, helping Polish companies fully utilize the potential and creativity of their teams. The company has served over 1,500 organizations, reaching tens of thousands of employees, collaborators, and candidates. In response to the changing needs of the labor market and the digital revolution, the company decided to expand its portfolio with new brands and tools, which led to a name change to Extended Tools Polska in early 2019.

Customer:

Extended Tools

Date of completion:

2021 – present

Scope of work:

Preparation of communication strategy and communication schedule, SEO copywriting, content marketing, event marketing, press office management, support and advice on social selling activities, dedicated events, market research, product animations, websites

_Challenges

Maintaining a high level of customer engagement through effective content marketing and social selling activities.
Adapting communication to the dynamically changing labor market and trends related to the digital revolution.

Organizing and promoting events and webinars that effectively educate customers and present new tools.
Strengthening your online visibility through effective SEO copywriting and content marketing.

_Set goals

Increasing customer engagement

Developing an EB strategy encompassing both internal and external activities that will increase the attractiveness and recognition of Adient Polska as an employer brand.

Communication adaptation

to the dynamically changing conditions on the labor market, with an emphasis on trends related to the digital revolution

Organization and promotion of events and webinars

that will attract the attention of current and potential customers

Strengthening your online visibility

through effective SEO and content marketing activities

Maintaining consistent and effective communication

in various channels

_Effects of cooperation

- Participation of an Extended Tools representative in industry initiatives organized by the Grow Agency (#Trendy Report, BrunchEB, ebook TOP of HRnews.pl)
- Preparation of the concept, narrative, and communication plan for the e-book “Love, hate, friends with benefits” (full visual identification and layout by the Agency)
- Generating over 1,500 sales leads – through event marketing and downloading the “Love, hate, friends with benefits” report
- Achieving over 200 people in attendance at the expert debate organized by HRnews.pl (commissioned by Extended Tools)
- Over 100 social media mentions – company tags by opinion leaders and HR/EB enthusiasts