Marketing campaign for Extended Tools

#Strategy #Content #SocialMedia #VisualIdentity #Events #Webinars #Video

About the customer

Extended Tools Polska is a company with over 20 years of experience that specializes in boosting employee engagement, productivity, and well-being within organizations.
For years, it has been providing tools such as Extended DISC, FinxS Sales Assessment, and Feedback 360, helping Polish companies fully harness the potential and creativity of their teams. The company has served over 1,500 organizations, reaching tens of thousands of employees, colleagues, and candidates. In response to the changing needs of the labor market and the digital revolution, the company decided to expand its portfolio with new brands and tools, which led to a name change to Extended Tools Polska in early 2019.

Customer:

Extended Tools

Completion date:

2021-present

Scope of work:

Development of communication strategies and schedules for communication activities, SEO copywriting, content marketing, event marketing, press office management, support and consulting on social selling activities, custom events, market research, product demonstrations, and websites

Challenges

Maintaining a high level of customer engagement through effective content marketing and social selling activities.

Organizing and promoting events and webinars that effectively educate customers and showcase new tools.

Adapting communication to the rapidly changing job market and trends related to the digital revolution.

Boosting online visibility through effective SEO copywriting and content marketing.

Goals Set

Increasing customer engagement

Develop an EB strategy that encompasses both internal and external initiatives to enhance the appeal and recognition of Adient Polska as an employer brand.

Tailoring communication

to the rapidly changing conditions in the labor market, with an emphasis on trends related to the digital revolution

Organization and promotion of events and webinars

that will attract the attention of current and potential customers

Boosting online visibility

through effective SEO and content marketing

Maintaining consistent and effective communication

across various channels

Results of the collaboration

- - - An Extended Tools representative’s participation in industry initiatives organized by the Grow Agency (the #Trendy Report, BrunchEB, and the TOP of HRnews.pl ebook)
    - Development of the concept, narrative, and communication plan for the ebook “Love, Hate, Friends with Benefits” (the Agency was responsible for the full visual identity and layout)
    - Generated over 1,500 sales leads through event marketing and downloads of the report “Love, Hate, Friends with Benefits”
    - Attendance exceeded 200 people at an expert panel discussion organized by HRnews.pl (on behalf of Extended Tools)
    - Over 100 social media mentions—the company tagged by influencers and HR/EB enthusiasts