Social Media Campaign & Employer Branding for Generali

#Strategy #SocialMedia #RecruitmentMarketing #JobFairs #Pre-boardingApp

_About customer

Generali is one of the largest and oldest insurance companies in the world, offering comprehensive insurance and financial solutions for almost two centuries. Founded in 1831 in Trieste, Italy, the brand has become a symbol of stability, innovation, and reliability in a rapidly changing world.

Today, Generali operates in over 50 countries, serving millions of individual customers, businesses, and institutions. Its logo – the distinctive Lion of St. Mark – is a symbol of trust and strength. Generali offers a wide range of insurance products, including property, motor, health, and life insurance, as well as investment and retirement solutions. The company successfully combines tradition with modernity, providing solutions tailored to diverse customer needs – from individual life policies to comprehensive insurance for large companies. Generali devotes particular attention to personalizing its offerings, allowing customers to choose products that best suit their personal and professional circumstances.

Customer:

GENERALI

Date of completion:

2022-2023

Scope of work:

pre-onboarding application design, employer profile, job advertisements, employee workshops, promotional materials, job fairs, social media

_Challenges

Maintaining consistency in brand communication that operates globally
Developing an effective and technologically innovative pre-onboarding model for new employees

Maintaining the image of an attractive employer who has a lot to offer
Competing for talent

_Set goals

KEY VISUAL

We developed several versions of key visuals, which we used at all contact points with candidates and adapted for various media.

SOCIAL MEDIA

Creating and maintaining ongoing employer branding communication in social media (LinkedIn)

JOB FAIR

Support in preparing the necessary materials for the company

EMPLOYER PROFILE

We have developed a visually and content-wise attractive profile version on pracuj.pl, which provides candidates with reliable information about the employer's brand

PREONBOARDING APPLICATION

An online tool has been created to facilitate the process of introducing new employees and preparing them for the onboarding process in the company.

_Effects of cooperation

- DHL Parcel’s improved LinkedIn profile, enriched with a professional key visual and detailed company information, attracted more followers and strengthened the brand’s image in the market
- Regularly publishing content, including posts related to employer branding, industry expertise, and CSR activities, increased interactions such as likes, comments, and shares.
- Actively moderating comments and engaging in discussions has helped build strong relationships with current and potential customers and business partners.
- Employer branding activities attracted more potential employees, improving the quality of candidates and shortening the recruitment process
- Through LinkedIn, DHL Parcel was able to effectively promote its corporate social responsibility (CSR) activities, increasing brand awareness as a socially responsible company.