Employer Branding activities for LINK4 Insurance Company

#EngagementSurvey #CareerWebsite #AmbassadorProgram #PhotoShoots #JobAdvertisements #SocialMediaManagement #Onboarding #ContentProduction

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_About the customer

LINK4 is one of Poland’s leading insurance companies, specializing in motor, home, and travel insurance. Since its establishment in 2003, LINK4 has gained recognition among customers thanks to its innovative approach, flexible offer, and professional service. The company was a pioneer of direct insurance in Poland, enabling customers to purchase policies directly by phone and online, which revolutionized the insurance market.

LINK4 is part of the PZU Group, the largest financial institution in Central and Eastern Europe, which further strengthens its position and credibility on the market. Thanks to technological support and modern solutions, LINK4 offers a wide range of insurance products tailored to the diverse needs of customers – from individuals to small and medium-sized businesses.

The company places great emphasis on transparency, accessibility, and simplicity of its services. As part of its activities, LINK4 is also involved in various social initiatives, emphasizing its commitment to social development and sustainable growth.

Customer:

Link4

Date of completion:

2019-2021

Scope of work:

Engagement survey, career website, ambassador program, photo shoots, internal materials, job advertisements, social media management, onboarding, content production

_Challenges

Strong competition in the battle for talent
Change in the perception of the insurance industry (stereotype of traditional and not very dynamic)

Ensuring transparency in internal and external communication (emphasis on transparency and ethics)
Skillfully promoting a culture of openness, equality, and diversity

_Set goals

LANDING PAGE

Creating a destination for all digital activities carried out as part of recruitment communication (lead generation)

AMBASSADOR PROGRAM

Employee engagement in promoting the company, its values, and offerings within their community, building a positive image for the company.

KEY VISUAL

We developed several key visuals that we used at all points of contact with candidates.

SOCIAL MEDIA

Creating and maintaining ongoing employer branding communication on social media (Facebook & LinkedIn)

_Effects of cooperation

- Attracting talent and standing out in the job market
  By creating a consistent recruitment communication strategy and ambassador program, the company was able to effectively compete for the best talent, increasing brand awareness as an attractive employer.
- Strengthening a culture of openness, equality, and diversity
  The ambassador program and social media campaigns promoting the company’s values contributed to strengthening the organizational culture, which had a positive impact on employee satisfaction and engagement, as well as on the company’s image in the eyes of candidates.
- Better management and utilization of digital activities
  By creating a career landing page, the company was able to manage its digital activities more effectively, centralizing communication and collecting leads, which made it easier to monitor campaign effectiveness and better tailor recruitment strategies.

_Thank you for your trust and feedback.

From the very beginning, Grow Agency has understood our business needs very well, providing professional solutions in the area of employer branding and recruitment. The proposed activities also support us in creating a friendly and attractive workplace. This would not be possible without cooperation based on trust and openness, values that are close to LINK4’s heart.