Lipton Teas and Infusions

#KeyVisual #Strategy #SocialMedia #FilmEB #Photo

_About the customer

Lipton Teas and Infusions is an international brand that has been combining tradition with innovation for years. As one of the leaders in tea production, the company places great emphasis not only on the quality of its products, but also on the well-being of its employees.

Lipton focuses on development, safety, and building a positive atmosphere in the workplace, which translates into a strong organizational culture. Due to growing recruitment needs and challenges related to attracting suitable candidates, the company has decided to strengthen its image as an employer.

Customer:

Lipton Teas and Infusions

Date of completion:

2023 – present

Scope of work:

Key Visual, Employer Branding strategy, Social Media strategy, Facebook management, ongoing EB support, photo shoot, EB videos

_Challenges

Building employer brand recognition – Lipton is recognized as a consumer brand, but needs to strengthen its image as an employer that attracts talent from various fields, particularly in the manufacturing and office sectors.
Breaking image stereotypes – Lipton, mainly associated with the FMCG industry, had to show that it offers a variety of career opportunities beyond production and distribution.

Engagement of current employees – Involving employees as brand ambassadors was a challenge that required the launch of an internal campaign encouraging them to share authentic stories.

_Set goals

Career page development

Create a dedicated, visually appealing career page that presents Lipton's development opportunities, company mission, and current job openings in a consistent and modern way.

Organization of photo and video shoots

Conducting photo shoots and recording video material presenting the work environment and organizational culture, which will support the image of an authentic and friendly employer.

Increasing awareness of the brand's value as an employer

Developing a communication strategy that presents Lipton as a place with a valuable offer for employees, caring about development, a culture of cooperation, and the environment.

Increasing the number of high-quality applications

Creating campaigns that reach the right candidates, with an emphasis on attracting people who meet specific competency requirements.

_Effects of cooperation

- Increased recognition of Lipton as an employer
  Increase in the number of visits to the career website and engagement on social media among target candidate groups.
- Increased number of high-quality applications
  A significant increase in the number of applications from candidates meeting the required criteria, which shortened the recruitment process.
- Strengthening employee engagement
  Increased activity of brand ambassadors among employees, who were more willing to participate in campaigns, increasing the authenticity of EB communication.
- A modern and user-friendly career website
  Introduction of an aesthetic, functional career website that makes it easier for candidates to learn about the company and its culture, and to quickly apply for positions.
- Adapting communication to global standards
  EB communication has been aligned with Lipton’s global values and mission, helping to create a consistent image in the local market.