Implementation of the Social Media Strategy
#Content #Graphics #Video #Moderation
Social Media Campaign for Lorenz Polska
Lorenz Polska is a brand known for producing popular snacks such as Crunchips, Wiejskie Ziemniaczki, Monster Munch crisps, Curly crisps, NicNac’s nuts, and Lajkonik products. Lorenz Polska contributes to creating special moments spent with loved ones thanks to its wide range of products, which accompany consumers around the world.
As a company with over 130 years of history, Lorenz Polska emphasizes innovation, sustainable development, and social responsibility. The company remains true to its roots as an independent, family-owned business, and its goal is to continuously improve the health properties of its products and care for the environment and society.
Customer:
Lorenz Polska
Date of completion:
2021–present
Scope of work:
brand experience workshops, communication strategy, career/image profile on Facebook
_Challenges
Building a consistent image of Lorenz Polska in social media that reflects the brand’s values, such as joie de vivre, innovation, and environmental responsibility.- Creating communication tailored to different target groups – customers and supporters of the brand’s products, as well as potential employees.
Building a consistent image of Lorenz Polska in social media that reflects the brand’s values, such as joie de vivre, innovation, and environmental responsibility.
Creating communication tailored to different target groups – customers and supporters of the brand’s products, as well as potential employees.- In the context of growing competition for talent, presenting Lorenz Polska as an attractive employer that promotes its values, work culture, and development opportunities.
- Effectively communicating Lorenz Polska’s corporate social responsibility activities to strengthen the brand’s position as a responsible company.
In the context of growing competition for talent, presenting Lorenz Polska as an attractive employer that promotes its values, work culture, and development opportunities.
Effectively communicating Lorenz Polska’s corporate social responsibility activities to strengthen the brand’s position as a responsible company.
_Set goals
_Effects of cooperation
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Thanks to Lorenz Polska’s improved profile on social media platforms and professional visual materials, the company has gained greater interest and built a stronger position on the market.
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Regular content publications, including posts related to CSR activities, employer branding, and products, contributed to an increase in interactions in the form of likes, comments, and shares.
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Increased interest in the company’s activities and awareness of the brand’s level of commitment and responsibility towards the environment and consumers.
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