Implementation of the Social Media Strategy

#Content #Graphics #Video #CommunityManagement

About the Client

Lorenz Polska is a brand known for producing popular snacks such as Crunchips chips, Wiejskie Ziemniaczki, Monster Munch crisps, Curly, NicNac’s peanuts, and Lajkonik products. Lorenz Polska contributes to creating special moments spent with loved ones thanks to its wide range of products, which accompany consumers around the world.
As a company with over 130 years of history, Lorenz Polska places emphasis on innovation, sustainability, and social responsibility. The company remains true to its roots as an independent, family-owned business, and its goal is continuous improvement in the health-related qualities of its products, as well as care for the environment and society.

Customer:

Lorenz Polska

Completion date:

2021-present

Scope of work:

Brand experience workshops, communication strategy, career/brand profile on Facebook

Challenges

Building a consistent image of Lorenz Polska on social media that reflects the brand’s values, such as joy of life, innovation, and environmental responsibility.

In the context of increasing competition for talent, presenting Lorenz Polska as an attractive employer that promotes its values, workplace culture, and development opportunities.

Creating communication tailored to different target groups – customers and fans of the brand’s products, as well as potential employees.

Effectively communicating Lorenz Polska’s corporate social responsibility activities in order to strengthen the brand’s position as a responsible company.

Set goals

Increasing brand awareness of Lorenz Polska

through active and strategic activities on social media platforms.

Strengthening relationships with target groups

through regular publication of content that engages audiences.

Building a leadership position in the industry

by increasing public awareness of Lorenz Polska’s commitment to environmental initiatives.

Results of the collaboration

- - - Thanks to an improved Lorenz Polska profile on social media platforms and professional visual materials, the company gained greater interest and built a stronger market position.
    - Regular content publishing, including posts related to CSR activities, employer branding, as well as products, contributed to an increase in engagement in the form of likes, comments, and shares.
    - Increased interest in the company’s activities and awareness of the brand’s level of commitment and responsibility towards the environment and consumers.