#Lorenz Polska
Performance of communication & Social Media strategy
Lorenz product portfolio encompasses all categories of snacks: chips, extruded products, nuts and savoury bread.
The Lorenz brand covers numerous mono-brands, well-known to consumers, such as Crunchips, Monster Munch, NicNac’s, Curly, Chipsleen, Popcorn, Wiejskie Ziemniaczki. Lajkonik also belongs to the Lorenz group. Our role consisted in preparation of a strategy for the Lorenz Polska profile on LinkedIn. The present communication has a corporate character, encompassing 3 areas: corporate/ strategic, employer branding and branding. LinkedIn communication within the corporate and brand scope is consistent with the brand activities, operation of Lorenz on FB, Instagram and PR.
Client:
Lorenz Polska
Performance date:
2021 – to date
Scope of work:
Content planning, copywriting, graphic and video materials, profile moderation
Effects of our cooperation
- systematic procurement of new followers and increase in reaching out to the potentially interested recipients via organic activities
- support for the company’s strategy within the scope of building a “leader in the category of responsible snacks”
