Employer Branding activities for Mars Polska

#Strategy #SocialMedia #Campaigns #RecruitmentMarketing #JobFairs

_About customer

Mars is a global company, known primarily for its confectionery, pet food, and other food products. Founded in 1911 in the United States by Franklin Clarence Mars, the company has since grown into one of the largest and most well-known companies in the world.

Mars owns many well-known brands, including:

Sweets: Mars, M&M’s, Snickers, Twix, Milky Way, Bounty
Pet food: Pedigree, Whiskas, Royal Canin
Food products: Uncle Ben’s (currently Ben’s Original), Dolmio

Mars is also known for being a family-owned company, meaning it remains in the hands of its founding family. Mars places a strong emphasis on values such as responsibility, sustainability, and ethical business conduct, which is evident in its business approach and social initiatives. Mars operates globally, employing thousands of people in various locations, and its products are available in almost every country. The company is also active in community and environmental initiatives, implementing various social responsibility programs.

Customer:

MARS Poland

Date of completion:

2019 – present

Scope of work:

Referral program, ambassador program, job fairs, social media, onboarding project, employer profile, job advertisements, employee workshops

_Challenges

Maintaining consistency in brand communication that operates globally
Maintaining the image of an innovative and dynamic employer

Adapting diversity policies to local cultural and regulatory contexts
Competing for talent with both prestigious brands and dynamic startups

_Set goals

AMBASSADOR PROGRAM

Employee involvement in promoting the company, its values and offerings in their community, building its positive image

KEY VISUAL

We developed several versions of key visuals that we used at all contact points with candidates

SOCIAL MEDIA

Creating and maintaining ongoing employer branding communication in social media (Facebook)

JOB FAIR

Full organization of the company's presence at trade fairs at key universities throughout Poland

_Effects of cooperation

- Strengthening the image of an innovative and dynamic employer
  Thanks to a consistently implemented social media communication strategy, Mars Polska has built and maintained the image of a modern, dynamic company that attracts talented employees.
- Increased employee engagement through the ambassador program
  The ambassador program engaged employees in promoting the company, which not only strengthened loyalty within the organization, but also significantly contributed to building a positive image of the employer externally, especially in local communities
- Increasing the company’s attractiveness on the labor market through presence at fairs
  Thanks to its presence at key job fairs, Mars Polska successfully attracted young talents from prestigious universities in Poland, increasing the number of applications
- Improved recruitment results and greater interest in job offers
  Thanks to effective communication and attractive job advertisements, Mars Polska recorded an increase in the number of applications, which allowed for better matching of candidates to open positions, while increasing the efficiency of recruitment processes.

_Thank you for your trust and opinion

What is Grow’s greatest strength? Definitely the people – competent specialists we can count on to tackle a variety of complex projects, individuals who approach every challenge with a head full of ideas, energy, and a smile. This is a team that’s simply, humanly, a blast to work with.