615c1051b269a5c143cf77b9_Untitled design (6) 1

Marketing campaign for MC2 Innovations

#Strategy #ProductPage #AdvertisingMaterials #Events #MediaRelations #Video #Campaigns #Content #SocialMedia #PR #CareerPage

Get in touch

_About the customer

The MC2 Innovations team consists of professionals whose combined knowledge, experience, and energy enable them to provide IT services of the highest standard. The company carries out complex projects and implementations in both the private and public sectors. It conducts projects for organizations of all sizes, aimed at modernizing them and increasing their efficiency.

Customer:

MC2 Innovations

Date of completion:

2019-2020

Scope of work:

Communication strategy, visual identity, product narrative, press office, media relations, social media, dedicated events, market research, product animations, websites

_Challenges

Maintaining high-quality communication that reflects the company’s technological advancement
The need to ensure consistent communication across different channels
Adapting the message to different target groups.

Coordination of communication activities in many areas simultaneously
The complexity of MC2 Innovations’ services and projects
Adaptation to dynamically changing market conditions and customer expectations

615c1051b269a5c143cf77b9_Untitled design (6) 1 (1)

_Set goals

Developing a coherent communication strategy

Creating regular and diverse graphic formats that will increase user engagement and interest.

Ensuring high visibility for MC2 Innovations

Developing and strengthening the visual identity of the Yard Corporate brand, with an emphasis on a consistent, minimalist design that emphasizes the professionalism and modernity of IT recruitment services. Content planning and publication

Building a strong visual identity and product narrative

Active moderation of comments to build relationships with consumers and business partners.

Effective use of digital channels

Regular reporting on activities and analysis of results, including engagement, reach, and conversion rates.

Organizing and supporting events and other marketing activities

which will effectively generate sales leads and attract the attention of potential customers

Monitoring and adapting the strategy

in response to dynamically changing market conditions and customer needs to maintain the effectiveness of communication and marketing activities

Promoting a culture of innovation and efficiency

in internal and external communication, emphasizing the role of MC2 Innovations as a leader in the IT sector

Maximizing AVE

through strategic PR activities that will bring tangible financial and reputational benefits to MC2 Innovations

_Effects of cooperation

- Numerous publications of expert articles and interviews with MC2 Innovations representatives in industry and national media (including Puls Biznesu, Rzeczpospolita, innPoland, Forbes) – AVE worth over PLN 600,000 (6 months)
- Generating over 3,000 sales leads – through event marketing and participation in the #TrendyHR report
- Achieving over 100 attendees at the Carrotspot Practice Day event
- Receiving distinctions and awards, including 50 Creatives in Business by Brief magazine, UPC Think Big: Grow Smarter

*AVE – an indicator expressing the level of investment that would have to be allocated to the publication or broadcast of a given message if it were an advertisement.

_Thank you for your trust and opinion

The agency employs many true gems—inventive, hard-working, and downright meticulous individuals who, above all, listen to their clients and strive to meet their needs. From small marketing tasks to large-scale substantive projects, the agency truly delivers!