Sodexo Benefits and Rewards Services Polska (Pluxee)

Implementation of communication strategy

#Strategy #Content #SocialMedia #VisualIdentity #Events #ebooks

_About the customer

Sodexo (currently operating under the Pluxee brand in Poland) is a global company offering comprehensive solutions in the areas of food services, workplace management, and employee motivation. Founded in 1966 in France, the company quickly gained a reputation as a pioneer in services that support organizations and improve the quality of life of employees.

It currently operates in over 80 countries, providing services to a wide range of sectors, such as corporations, educational institutions, hospitals, and public institutions.
In Poland, Pluxee focuses primarily on employee incentive solutions, offering benefits in the form of meal vouchers, prepaid cards, and reward programs. The company’s goal is to improve employee well-being, which has a positive impact on their engagement and job satisfaction. A popular Pluxee product in Poland is the lunch card, which allows employees to use a variety of dining establishments, helping companies provide their employees with daily meals.

Customer:

Sodexo Benefits and Rewards Services Polska (Pluxee)

Date of completion:

2020-2021

Scope of work:

communication strategy, substantive and graphic design of reports and ebooks, ongoing social media communication, editing of expert articles, event marketing, substantive consulting

_Challenges

Maintaining high customer engagement through effective content marketing and social selling activities
Organization and promotion of events and webinars that effectively educate customers and present new tools

Boost your online visibility through effective SEO copywriting and content marketing

_Set goals

Increasing customer engagement

Conducting effective content marketing activities

Adapting to trends

Creating communication that is relevant to changing market conditions and new trends in the HR industry

Enhancing online visibility

Introduction to effective SEO copywriting

_Effects of cooperation

- - High attendance at #HRonAir webinars – over 700 registrations in total
  - Attractive statistics in terms of email open and click-through rates (average OR of 20%, CR of 8%)
  - HR professionals show great interest in the ebooks “Motivational (Re)Start” and “Gift Guide” – a total of over 4,000 unique downloads
  - Achieving graphic consistency in online and offline graphic design
  - Strong positioning against competitors, including the main competitor in the area of non-wage benefits