Implementation of the Employer Branding strategy

#KeyVisual #EmployerBrandingStrategy #SocialMediaStrategy #SMProfileManagement #OngoingEBSupport #PhotoShoot #EBVideos

_About the client

Stora Enso is a global forest and paper company focused on sustainability and innovation in renewable materials. Its mission is “Doing good for people and the planet. Replacing non-renewable materials with renewables,” which means replacing non-renewable materials with renewable ones for the sake of people and the planet.

The company manufactures a variety of products from wood, paper, cardboard, and biomaterials, which are used in the packaging, construction, textile, and energy sectors. Stora Enso strives for carbon neutrality, supports local communities, and promotes a bioeconomy-based economy, being a leader in environmental activities.

In its activities, Stora Enso emphasizes responsibility, business ethics, and investment in local communities and human rights, making it one of the leading representatives of the sector striving for a sustainable future.

Customer:

Stora Enso Warsaw

Date of completion:

2022 – present

Scope of work:

Strategy, employer profile on pracuj.pl, photo shoot, employer branding video, brand experience workshops, LinkedIn career profile, internal materials, job advertisements, research, ESG initiatives, Key Visual

_Challenges

Effectively reaching candidates in the job market and increasing employee retention.
Examining employee needs and evaluating brand attributes in the context of Employer Branding.
Improvement of internal and external communication.

Stora Enso stands out from the competition through unique activities and creations.
Building Stora Enso’s image as an attractive employer in a competitive labor market.

_Set goals

Employee needs assessment

Examining employee needs and assessing Stora Enso's attributes as an employer.

EB Strategy

Developing an Employer Branding strategy for 2022/23, covering recruitment and communication activities.

Strengthening identity

Strengthening Stora Enso's brand identity as an attractive employer and building brand awareness in the market.

_Effects of cooperation

- A comprehensive analysis of brand perception and recruitment competition has led to increased employee retention.
- The creation and implementation of a comprehensive EB strategy significantly increased the company’s visibility among potential candidates, which also contributed to increased brand sentiment among current staff.
- Streamlining and directing internal and external communication, as well as making it more attractive through Key Visual, which was selected and then adapted with the active participation of Stora Enso Warsaw employees, generated interest in the brand outside the company and increased employee engagement within the company.
- Strengthening the company’s image in social media and at industry events initiated a long-term process of building brand recognition among candidates from various target groups and significantly increased the brand’s attractiveness.