You & the people you like
From recruitment needs, through strategy implementation, to 500 applications
Strategy | Photography | One-Pager | Online & Outdoor Recruitment Campaign | Social Media | Recruitment Support
A warehouse full of possibilities
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Recruitment campaign for H&M Logistics warehouses in Wiskitki, near Warsaw.
H&M, a global fashion brand known for its affordable collections and commitment to sustainability, has opened a new logistics center in Wiskitki, near Warsaw.
This created an urgent need to hire new employees. However, due to high competition, the area was saturated with job openings. Many companies in the logistics and manufacturing sectors operate in the region, which has a real impact on the limited availability of qualified staff.
In response to this challenge, the company launched an employer branding campaign aimed at quickly and effectively attracting candidates and building the brand’s image as a modern and trustworthy employer in the region.
Customer:
H&M / H&M Logistics
Completion Date:
2024–present
Scope of Work:
Strategy, Photography, One-Pager, Online & Outdoor Recruitment Campaign, Social Media, Recruitment Support
Big Auditions for Recruitment
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How can you stand out in a market where every company is looking for workers?
The opening of H&M’s new logistics center in Wiskitki meant one thing: entering a job market where competition is fierce and candidates (much like at the launch of a new collection) have plenty of options to choose from.
Our goal was not only to attract attention, but also to build genuine engagement and strengthen H&M’s image as an attractive and modern employer.
How we did it:
Strategy and Competitive Analysis
An in-depth analysis of local job openings enabled us to create a distinctive employee value proposition (EVP) tailored to candidates’ expectations.
Photo shoot with employees
Authenticity instead of stock photos—we showed real faces,
a real work environment, and the team’s atmosphere.
Dedicated landing page
A clear, intuitive website featuring an application form and a clear overview of the benefits
Digital Campaign (Meta Ads, Google Ads)
Precise geographic and behavioral targeting, a variety of ad formats (lead ads, remarketing, video), dynamic creatives, and multispotting.
A/B Tests
Continuous optimization of messages, headlines, and graphics based on campaign results.
Offline Campaign
Visibility in urban spaces: billboards, citylights, package lockers, and buses—all featuring a consistent visual style.
Brand Consistency
From graphic design to tone of voice—to ensure that all communication is well-thought-out and consistent.
Well-tailored actions yield measurable results
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Over 500 applications in 2 months
240 recruitment interviews and 151 candidates advancing to the next stages of the recruitment process
100 new employees in the logistics team
Strengthening Employee Engagement
Very low cost of acquiring the app
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