Everyone has their own story

This time, we’re telling the story with Lipton

EB Strategy | EB Video Production | Communications | Social Media

Infusing Employer Branding

A Few Words About Lipton

Lipton Teas and Infusions is a global brand that combines tradition with modernity. As a leader in the tea industry, it has long been associated with quality and reliability. This time, in response to growing recruitment needs, Lipton has decided to strengthen its image as an attractive employer.

Customer:

Lipton Teas and Infusions

Completion Date:

2023-present

Scope of Work:

EB Strategy | EB Video Production | Social Media Communication

Challenges

Breaking Image Stereotypes – Lipton, which is primarily associated with the FMCG industry, wanted to show that it offers a variety of career opportunities that go beyond production and distribution.

Building employer brand recognition – Lipton is recognized as a consumer brand, but needs to strengthen its image as an employer that attracts talent from various fields

Our Plan for Collaborating with Lipton

Creating a Real Career Page

We wanted to showcase Lipton as a place where people want to work—that’s why we designed a careers page that not only catches the eye but also clearly communicates the opportunities and values

Showcasing an authentic work environment

Authenticity is extremely important to us. That’s why we organized photo shoots and video recordings in a real work environment—so that candidates can get a feel for the company’s atmosphere before they join us.

Strengthening the Employer Brand

We wanted to show that Lipton is more than just a tea brand—it’s an employer with a mission. We developed a communication strategy that reflects these values.

Attracting the right candidates

We know full well that recruitment is not about numbers, but about quality. That’s why we’ve made sure the campaign reaches the right people—those who truly fit Lipton’s culture and needs.

The Essence of the Results of Our Collaboration

Lipton as an Employer in the Spotlight

Thanks to the campaign, more people now associate Lipton not only with tea, but also with a brand worth working with. Brand awareness and engagement among ideal candidates have increased—both on the careers website and on social media.

Increasing the number of high-quality applications

We’ve attracted more candidates who are actually a good fit for the team. The result? A shorter recruitment process and fewer random applications.

More Voices from Inside Lipton

Employees were more willing to get involved in employer branding initiatives, becoming natural brand ambassadors—as a result, our communication gained in authenticity and credibility.

A new website – like the first sip of your favorite tea

We’ve created a careers page that’s both attractive and practical. With just a few clicks, candidates can learn about our company culture and submit an application.

Consistency with the brand’s global identity

All communications have been aligned with Lipton’s international values—ensuring that the brand speaks with a single, consistent voice, regardless of the market.