Designed for people, calibrated for production
EB Strategy | Creative Communication
Check out the Mitsui High-tec case study, where the recruitment campaign worked just like a well-designed production process.
Customer:
Mitsui High-tec
Completion Date:
July – December 2025
Scope of Work:
Employer Brand Audit, Creative, Recruitment Campaign, Communication
Mitsui High-tec is a technologically advanced manufacturing company that specializes in the production of precision cores for electric motors used in the vehicles of the future.
In response to recruitment challenges and the need to strengthen the employer brand, we designed a comprehensive set of employer branding initiatives: from streamlining and strengthening internal communication, through a consistent visual framework, to recruitment campaigns for key production and technical positions. The entire initiative was designed to support both the brand identity and specific recruitment goals.
From Diagnosis to Full Speed Ahead: A Step-by-Step Look at How We Completed a Production Project
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Employer Brand Audit and Brand Experience Workshops
We started by reviewing the entire system. We conducted an audit of communications and touchpoints between candidates and the brand, and then moved down to the operational level by speaking with employees from various departments. This allowed us to quickly identify areas for optimization and base our messaging on the real-world experiences of the production teams.
Key Visual and Key Communication Element
Based on our analysis, we designed a cohesive key visual and narrative framework. The tagline “We’re driving the future together with precision” became the foundation of our communication strategy, uniting innovation, collaboration, and attention to detail into a single, scalable EB system.
Digital Campaigns and Recruitment
After the preparation phase, we picked up the pace and launched digital campaigns for key technical and production positions. Carefully tailored ad creatives allowed us to quickly fill positions that had previously been a challenge.
Internal Operations and Cohesion
At the same time, we streamlined internal communication by creating materials that were visually and linguistically consistent. As a result, communication began to function like a well-oiled machine, supporting teams and strengthening the brand identity.
EB Communication Strategy
At the same time, we streamlined our internal communications by creating materials that were visually and linguistically consistent. As a result, our communications began to function like a well-oiled machine, supporting our teams and strengthening our brand identity.
Quality and precision that delivered results
Finalizing Key Hires
Digital campaigns made it possible to quickly and effectively fill technical and production positions that had previously been difficult to staff
Increased brand awareness among candidates
A consistent narrative and clear communication have increased the employer brand’s recognition in the job market.
Consistent Materials and Internal Communication
Consistent visual materials and well-organized internal communication have strengthened the sense of cohesion and brand identity among employees.
Clear Directions for Future Development
The EB communication strategy that was developed set a clear course for future actions. As a result, the employer brand gained a solid foundation for further growth.
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